@inproceedings { , title = {Engaging with broader consumer markets at museums.}, conference = {International Marketing Trends Conference}, note = {Conference dates: January 2015 School: sch\_mark}, organization = {Paris, France}, publicationstatus = {Published}, url = {http://researchrepository.napier.ac.uk/id/eprint/7982}, keyword = {338.4791 Tourist industry, GV Recreation Leisure, Museums, cultural tourism, audience attraction, visitor numbers;}, year = {2015}, author = {Leask, Anna and Barron, Paul} }