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Outputs (13)

The future of transformative events: An event leaders’ perspective (2024)
Journal Article
Neuhofer, B., Celuch, K., & Rihova, I. (online). The future of transformative events: An event leaders’ perspective. International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-07-2023-1027

Purpose – Focussing on the perspective of business event leaders’ perspective, this study explores the future of transformative experience (TE) events, recognising a paradigm shift from organising conventional events to designing and guiding transfor... Read More about The future of transformative events: An event leaders’ perspective.

How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts (2024)
Journal Article
Rihova, I., & Alexander, M. (in press). How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts. Tourism Review, https://doi.org/10.1108/TR-07-2023-0515

Purpose Tourists’ resource integration both offers opportunities and presents challenges to tourism service providers. Focussing on the tour guide perspective, this paper explores how tour guides experience knowledge/information-based asymmetry in... Read More about How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts.

It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia (2023)
Presentation / Conference Contribution
Rihova, I., Gallarza, M., Andrade, M., Guimaraes, M., Hackmann, A., Kokolaki, O., & Missanelli, G. (2023). It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia. In L. G. Chova, C. G. Martínez, & J. Lees

The idea of teaching as a dialogue between teachers and students, and collaboration and sharing between students and their peers ([1], [2]), is gaining traction in higher education. This project showcases the use of collaborative learning to integrat... Read More about It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

Practice-based segmentation: taxonomy of C2C co-creation practice segments (2019)
Journal Article
Rihova, I. (2019). Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096

Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Design/methodology/approach: Data comprising various as... Read More about Practice-based segmentation: taxonomy of C2C co-creation practice segments.

Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic (2018)
Journal Article
Rihova, I., Buhalis, D., Gouthro, M. B., & Moital, M. (2018). Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic. Tourism Management, 67, 362-375. https://doi.org/10.1016/j.tourman.2018.02.010

This study aims to explore specific customer-to-customer (C2C) co-creation practices and related value outcomes in tourism. The importance of C2C co-creation is first discussed in the context of the Service-Dominant logic, then a new approach to the... Read More about Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic.

Social constructions of value: marketing considerations for the context of event and festival visitation. (2015)
Book Chapter
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2015). Social constructions of value: marketing considerations for the context of event and festival visitation. In O. Moufakkir, & T. Pernecky (Eds.), Ideological, social and cultural aspects of even

This chapter argues for a shift from the traditional value perspectives to a more holistic representation of socially constructed value in practice. This chapter is organized in three parts. In the first part, an overview is offered of how value has... Read More about Social constructions of value: marketing considerations for the context of event and festival visitation..

Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism (2014)
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. (2015). Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism. International Journal of Tourism Research, 17(4), 356-363. https://doi.org/10.1002/jtr.1993

The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a... Read More about Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism.

Social layers of customer-to-customer value co-creation (2013)
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2013). Social layers of customer-to-customer value co-creation. Journal of Service Management, 24(5), 553-566. https://doi.org/10.1108/JOSM-04-2013-0092

Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers' social sphere. Focusing on socially dense co... Read More about Social layers of customer-to-customer value co-creation.