Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism

Rihova, Ivana; Buhalis, Dimitrios; Moital, Miguel; Gouthro, Mary-Beth

Abstract

The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices.

Citation

Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. (2015). Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism. International Journal of Tourism Research, 17(4), 356-363. https://doi.org/10.1002/jtr.1993

• Journal Article Type: Article
• Acceptance Date: Dec 27, 2013
• Online Publication Date: Jan 29, 2014
• Publication Date: 2015-07
• Deposit Date: Aug 3, 2016
• Publicly Available Date: Feb 7, 2019
• Journal: International Journal of Tourism Research
• Print ISSN: 1099-2340
• Electronic ISSN: 1522-1970
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 17
• Issue: 4
• Pages: 356-363
• DOI: https://doi.org/10.1002/jtr.1993
• Keywords: tourism experience;co-creation;value;customer-to-customer;social practices
• Public URL: http://researchrepository.napier.ac.uk/Output/324070