Outputs (14)

Officially cancelled but eternally remembered: The queering paradox of Chinese comedic influencers through multi-platform mediation (2025)
Journal Article
Chen, Z. T., & Cameron, J. (in press). Officially cancelled but eternally remembered: The queering paradox of Chinese comedic influencers through multi-platform mediation. Celebrity Studies,

This article explores an alternative, comedic, lowbrow and queer(ed) group of Internet celebrities and influencers who developed a significant following amongst Chinese Internet vernacular cultures. These personalities sit at the intersection of stat... Read More about Officially cancelled but eternally remembered: The queering paradox of Chinese comedic influencers through multi-platform mediation.

Applying the Right UX based on Users' Needs and Future Trends of UX (2024)
Presentation / Conference Contribution
Cameron, J. (2024, October). Applying the Right UX based on Users' Needs and Future Trends of UX. Presented at BINUS Business School International Lecture Week 2024, Jakarta, Indonesia and online

This lecture by Dr Jackie Cameron, an experienced digital marketing lecturer at Edinburgh Napier University, provides a comprehensive overview of user experience (UX) principles and their application in digital marketing contexts. Covering key defini... Read More about Applying the Right UX based on Users' Needs and Future Trends of UX.

Reflections of a PhD mentor: Thesis Mentor Pilot Scheme 2024 (2024)
Presentation / Conference Contribution
Cameron, J., Naik, V., & Gourlay, E. (2024, September). Reflections of a PhD mentor: Thesis Mentor Pilot Scheme 2024. Presented at Vitae International Researcher Development Conference 2024, Online

Dr Jackie Cameron shares the experience of serving as a mentor on the 12-week pilot mentorship programme that aimed to improve the student experience and outcomes of PhD students at the right-up stage. Presenting at a workshop entitled 'Honey, We Shr... Read More about Reflections of a PhD mentor: Thesis Mentor Pilot Scheme 2024.

Employability attributes: Meeting deadlines, time management (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.

Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment. Presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

In this 15-minute talk, we present the theoretical twists and turns of our research on deadline extensions at The Business School, Edinburgh Napier University. We share preliminary findings of our quantitative data analysis on high-stakes assessments... Read More about Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment.

Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater (2024)
Journal Article
Chen, Z. T., Cameron, J., & Liu, N. X. (2024). Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater. Journal of Current Chinese Affairs, 53(3), 402 - 427. https://doi.org/10.1177/18681026241255134

This paper focuses on international sports personality in figure staking Yuzuru Hanyu, who plays for Japan, and his transnational fandoms in China, to examine the politicisation of his evolving fandom during and after his performance at the 2022 Beij... Read More about Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater.

Content Marketing Ideation: How to Generate and Manage Creative Concepts (2023)
Book Chapter
Cameron, J. (2023). Content Marketing Ideation: How to Generate and Manage Creative Concepts. In Digital Content Marketing: Creating Value in Practice (31-60). Routledge. https://doi.org/10.4324/9781003346500-3

This chapter talks about the process of idea generation for content marketing. It discusses how content marketers generate creative ideas and introduces theories and concepts about creative processes. The chapter also provides recommendations on how... Read More about Content Marketing Ideation: How to Generate and Manage Creative Concepts.

Content Curation: Best Practices and Techniques (2023)
Book Chapter
Cameron, J. (2023). Content Curation: Best Practices and Techniques. In Digital Content Marketing: Creating Value in Practice (140-158). Routledge. https://doi.org/10.4324/9781003346500-9

In this chapter you will learn how carefully considered content curation can play a highly effective role in stimulating brand-related engagement, in particular on social media channels. Marketing concepts and theories that shed light on brand-relate... Read More about Content Curation: Best Practices and Techniques.

Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs? (2022)
Presentation / Conference Contribution
Cameron, J. . C. (2022, July). Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs?. Paper presented at 2022 Academy of Marketing Conference, Huddersfield

In 2012, content marketing luminary Jay Baer observed that every business is in the business of publishing (Baer, 2012). Echoing this point, Lieb (2012, p.xiii) stated: "Marketers are buying less and less media. They're becoming the media, and the be... Read More about Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs?.

Innovative Digital Pedagogies (2017)
Presentation / Conference Contribution
Cameron, J. (2017, June). Innovative Digital Pedagogies. Presented at Meeting Students' Needs in the Digital Age, Manchester

This case study sets out how digital distractions were converted into valuable digital teaching and learning tools in an INTO Partnerships' environment where international students on a university foundation programme were developing confidence in a... Read More about Innovative Digital Pedagogies.