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Applying the Right UX based on Users' Needs and Future Trends of UX

Cameron, Jackie

Authors



Abstract

This lecture by Dr Jackie Cameron, an experienced digital marketing lecturer at Edinburgh Napier University, provides a comprehensive overview of user experience (UX) principles and their application in digital marketing contexts. Covering key definitions, industry practices, and current research, Dr Cameron explores the subjective and dynamic nature of UX, emphasising its impact on user satisfaction and brand loyalty. Through practical examples and future trends, the lecture highlights strategies for aligning UX design with evolving user expectations, encouraging participants to incorporate a user-centred approach in their digital strategies.

This guest lecture was delivered online and on campuses to students of BINUS Business School for its International Lecture Week 2024 (October 14-23, 2024, with the theme: "AI Integration in Business and Education: Practices, Research and the Way Forward."

Keywords: User experience (UX), digital marketing, user-centred design, UX trends, brand loyalty, user satisfaction, digital strategy, design alignment, AI, digital business

Citation

Cameron, J. (2024, October). Applying the Right UX based on Users' Needs and Future Trends of UX. Presented at BINUS Business School International Lecture Week 2024, Jakarta, Indonesia and online

Presentation Conference Type Presentation / Talk
Conference Name BINUS Business School International Lecture Week 2024
Start Date Oct 14, 2024
End Date Oct 25, 2024
Acceptance Date Oct 18, 2024
Publication Date Oct 18, 2024
Deposit Date Oct 31, 2024
Peer Reviewed Peer Reviewed
This output contributes to the following UN Sustainable Development Goals:

SDG 3 - Good Health and Well-Being

Ensure healthy lives and promote well-being for all at all ages

SDG 9 - Industry, Innovation and Infrastructure

Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

SDG 17 - Partnerships for the Goals

Strengthen the means of implementation and revitalize the global partnership for sustainable development





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