This lecture by Dr Jackie Cameron, an experienced digital marketing lecturer at Edinburgh Napier University, provides a comprehensive overview of user experience (UX) principles and their application in digital marketing contexts. Covering key definitions, industry practices, and current research, Dr Cameron explores the subjective and dynamic nature of UX, emphasising its impact on user satisfaction and brand loyalty. Through practical examples and future trends, the lecture highlights strategies for aligning UX design with evolving user expectations, encouraging participants to incorporate a user-centred approach in their digital strategies.
This guest lecture was delivered online and on campuses to students of BINUS Business School for its International Lecture Week 2024 (October 14-23, 2024, with the theme: "AI Integration in Business and Education: Practices, Research and the Way Forward."
Keywords: User experience (UX), digital marketing, user-centred design, UX trends, brand loyalty, user satisfaction, digital strategy, design alignment, AI, digital business
Citation
Cameron, J. (2024, October). Applying the Right UX based on Users' Needs and Future Trends of UX. Presented at BINUS Business School International Lecture Week 2024, Jakarta, Indonesia and online
Presentation Conference Type
Presentation / Talk
Conference Name
BINUS Business School International Lecture Week 2024
