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Marketing in SMEs: the sales process of SMEs on the food and drink industry. (2013)
Book Chapter
Douglas, T., & Omar, M. (2013). Marketing in SMEs: the sales process of SMEs on the food and drink industry. In N. O. Ndubisi, & S. Nwankwo (Eds.), Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, 163-196. IGI-Global. https://d

There would appear to be varied approaches to the sales process practiced by SMEs in how they go about locating target customers, interfacing with prospects and new customers, presenting the benefits and features of their products and services, closi... Read More about Marketing in SMEs: the sales process of SMEs on the food and drink industry..

Establishing Prussia as a locus for crusade: the role of Nicolaus von Jeroschin’s Chronicle of Prussia. (2013)
Book Chapter
Fischer, M. (2013). Establishing Prussia as a locus for crusade: the role of Nicolaus von Jeroschin’s Chronicle of Prussia. In Medieval Mobilities: From Scandinavia to the Slavic Lands. Brepols

This article aims to show how the Teutonic Order exploited the cult of pilgrimage and traditional crusading appeals to position Prussia as a locus for crusade. In order to justify diverting crusaders to north-eastern Europe it was necessary to show t... Read More about Establishing Prussia as a locus for crusade: the role of Nicolaus von Jeroschin’s Chronicle of Prussia..

Developing a Pedagogy for Interactive Learning. (2012)
Book Chapter
Cowan, J. (2012). Developing a Pedagogy for Interactive Learning. In J. Jia (Ed.), Educational Stages and Interactive Learning (1-17). IGI Global. https://doi.org/10.4018/978-1-4666-0137-6.ch001

Recent developments in higher education have seen the demise of much didactic, teacher-directed instruction which was aimed mainly towards lower-level educational objectives. This traditional educational approach has been largely replaced by methods... Read More about Developing a Pedagogy for Interactive Learning..

Freedom to learn: a radically revised pedagogy to facilitate lifewide learning in the academic curriculum. (2011)
Book Chapter
Cowan, J. (2011). Freedom to learn: a radically revised pedagogy to facilitate lifewide learning in the academic curriculum. In N. J. Jackson (Ed.), Learning for a Complex World (122-136). Authorhouse™

Higher education has progressed fairly steadily to a common pedagogical approach which centres on the idea of alignment. In this arrangement, intended learning outcomes are identified and declared; learning activities which will enable the desired le... Read More about Freedom to learn: a radically revised pedagogy to facilitate lifewide learning in the academic curriculum..

Anatomy and Physiology. (2011)
Book Chapter
Fraser, M., & Girling, S. J. (2011). Anatomy and Physiology. In B. Cooper, E. Mullineaux, & L. Turner (Eds.), BSAVA Textbook of Veterinary Nursing 5th edition (37-112). BSAVA

Winning Hearts and Minds: the role of the written word in the Crusades in north-eastern Europe in the fourteenth century. (2010)
Book Chapter
Fischer, M. (2010). Winning Hearts and Minds: the role of the written word in the Crusades in north-eastern Europe in the fourteenth century. In The Book in Germany (1-15). Merchiston Publishing

This article examines how literary outputs and chronicles in particular were used in the fourteenth century by the order's leadership to document, justify and popularise the Teutonic Order's crusades in Prussia.

Dealing with affective needs in e-learning: Contrasting two cases in two cultures. (2009)
Book Chapter
Chiu, Y. J., & Cowan, J. (2009). Dealing with affective needs in e-learning: Contrasting two cases in two cultures. In B. Olaniran (Ed.), Cases on Successful E-Learning Practices in the Developed and Developing World: Methods for the Global Information Ec

This chapter presents and contrasts descriptions of two cases of online affective support provided to support students engaged in higher level learning tasks. The cases are set in different cultures, centre upon different intended learning outcomes,... Read More about Dealing with affective needs in e-learning: Contrasting two cases in two cultures..

Breaking the Rules: writing reflectively for yourself. (2009)
Book Chapter
Cowan, J. (2009). Breaking the Rules: writing reflectively for yourself. In N. L. Mertens (Ed.), Writing, Processes, Tools and Techniques (109-113). Nova Science Publishers

The rules which epitomise good writing may on occasions be broken, deliberately and with what the writers judge to be good purpose. This can well occur when students or staff set out to engage effectively with their personal and professional developm... Read More about Breaking the Rules: writing reflectively for yourself..

Physiology Relevant to Anaesthesia (2009)
Book Chapter
Fraser, M. (2009). Physiology Relevant to Anaesthesia. In E. Welsh (Ed.), Anaesthesia for Veterinary Nurses 2nd edition (19-38). Wiley Blackwell

Rabbits. (2004)
Book Chapter
Fraser, M. (2004). Rabbits. In C. Gosden (Ed.), Exotics and Wildlife: A Manual of Veterinary Nursing Care (5-21). Butterworth-Heinemann

Dermatology. (2004)
Book Chapter
Fraser, M., & Girling, S. J. (2004). Dermatology. In S. J. Girling, & P. Raiti (Eds.), BSAVA Manual of Reptiles, 2 edition (184-198). (2). BSAVA

Physiology Relevant to Anaesthesia. (2003)
Book Chapter
Fraser, M. (2003). Physiology Relevant to Anaesthesia. In E. Welsh (Ed.), Anaesthesia for Veterinary Nurses, 1st edition (15-33). Blackwell

Risk & decision making in events management. (2003)
Book Chapter
Laybourn, P. (2003). Risk & decision making in events management. In I. S. Yeoman, M. Robertson, J. Ali-Knight, & S. Drummond (Eds.), Festival and Events Management: An International Perspective (286-310). Butterworth-Heinemann