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Outputs (306)

Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom (2020)
Thesis
Kerr, G. Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom. (Thesis). University of Salford. http://researchrepository.napier.ac.uk/Output/2725841

Science festivals are a global cultural phenomenon with at least 60 such festivals taking place across the UK every year. Science festivals fulfil a unique function within civil society: providing a platform for science communication, education, and... Read More about Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom.

Dog filters & flower crowns: Using Snapchat as a Pedagogical Tool in Higher Education (2020)
Journal Article
Kerr, G., & Faulkner, S. (2020). Dog filters & flower crowns: Using Snapchat as a Pedagogical Tool in Higher Education. Journal of Social Media for Learning, 1(1), 147-157. https://doi.org/10.24377/LJMU.jsml.vol1article393

Academics overwhelmingly value social media as a tool for enhancing student learning (Moran et al, 2011). Generally, academics use information technologies and social media to engage with students in a top-down fashion i.e. it is the norm to use what... Read More about Dog filters & flower crowns: Using Snapchat as a Pedagogical Tool in Higher Education.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism (2020)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2020, September). Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism. Paper presented at ATLAS annual conference 2020: Tourism as a driver of regional development and collaboration, Online

This paper presents emerging themes from our study of the semiotics that sustain the visual culture, consumption and place myth of Edinburgh, as the ‘world’s leading festival city’ (Festivals Edinburgh, 2020). Today Edinburgh hosts eleven internation... Read More about Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism.

Semiotics of Edinburgh as the festival city: exploring visual representations of management and local community stakeholders (2020)
Presentation / Conference Contribution
Todd, L. (2020, September). Semiotics of Edinburgh as the festival city: exploring visual representations of management and local community stakeholders. Paper presented at Festivals and the City: The Festivalisation of Public Space, RGS-IBG Symposium sponsored by the Geographies of Leisure & Tourism Research Group, Online

I will explore how two distinct strategic management and local community stakeholder groups engage with a festival city through their visual portrayals of festival spaces. Informed by festival city discourses and a hallmark event tourism stakeholder... Read More about Semiotics of Edinburgh as the festival city: exploring visual representations of management and local community stakeholders.

Semiotics of Edinburgh as the festival city: exploring management and community stakeholders’ visual representations of festival spaces (2020)
Presentation / Conference Contribution
Todd, L. (2020, September). Semiotics of Edinburgh as the festival city: exploring management and community stakeholders’ visual representations of festival spaces. Paper presented at Festivals and the City: The Festivalisation of Public Space, RGS-IBG Symposium, London

I will explore how two distinct strategic management and local community stakeholder groups engage with a festival city through their visual portrayals of festival spaces. Informed by festival city discourses and a hallmark event tourism stakeholder... Read More about Semiotics of Edinburgh as the festival city: exploring management and community stakeholders’ visual representations of festival spaces.

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

Marketing Archaeological Heritage for Tourism (2020)
Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020). Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Channel View Publications

Abstract not available.

Events management education (2020)
Book Chapter
Barron, P., & Leask, A. (2020). Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Routledge

Abstract not available.

Business Events - the application of design and transforming access (2019)
Presentation / Conference Contribution
Robertson, M., & McLachie, J. (2019, May). Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference, Porvoo, Finland

This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In particular, the work focuses on the development of inclusive practice in Business... Read More about Business Events - the application of design and transforming access.

The forward facing flaneur: a fresh look at information seeking for the beer festival attendee (2019)
Presentation / Conference Contribution
Robertson, M., & Adams, A. (2019, July). The forward facing flaneur: a fresh look at information seeking for the beer festival attendee. Paper presented at Leisure Studies Association (LSA) 2019, Abertay University, Dundee

Dӧrk, Carpendale and Williamson (2011) review the Flaneur (Baudelaire, 1863) in contemporary settings, positing the information flanuer as representing a new way of thinking about information seeking. We adapt and extend this and consider the future... Read More about The forward facing flaneur: a fresh look at information seeking for the beer festival attendee.

The highs and lows of acclimatising: Strategies and stories from Lenin Peak (2019)
Presentation / Conference Contribution
Taylor, S. (2019, November). The highs and lows of acclimatising: Strategies and stories from Lenin Peak. Presented at British Mountain Medicine Society (BMMS) Science Day, Bamford

Presentation given to British Mountain Medicine Society at its 2019 Science day on November 13th, 2019. Based on research carried out on Lenin Peak in Kyrgyzstan, the issue of acclimatisation was examined based on data collected from a number of pri... Read More about The highs and lows of acclimatising: Strategies and stories from Lenin Peak.

What next for tourism policy in the post-Brexit EU? (2019)
Presentation / Conference Contribution
Anastasiadou, C. (2019, October). What next for tourism policy in the post-Brexit EU?. Presented at TOURMAN 2019 3rd International Scientific Conference, "Tourism, travel and hospitality at crossroads: The way ahead", Thessaloniki, Greece

Tourism is a major socio-economic activity in the European Union that has traditionally been, cast as a means of promoting European identity and progressing the EU’s aims for further European economic and political integration. The decision of the U... Read More about What next for tourism policy in the post-Brexit EU?.

Practice-based segmentation: taxonomy of C2C co-creation practice segments (2019)
Journal Article
Rihova, I. (2019). Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096

Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators.
Design/methodology/approach: Data comprising various as... Read More about Practice-based segmentation: taxonomy of C2C co-creation practice segments.

I Love Portland - public consultation summary publication (2019)
Report
Robertson, M., & Ferdinand, N. (2019). I Love Portland - public consultation summary publication. Isle of Portland, UK: b-side CIC, Arts Council England

Funding support from Arts Council England, this “Lovability” project employed the skills of Dr Nicole Ferdinand and Dr Martin Robertson in a consultation process with representatives of communities with whom b-side CIC live and work. These communitie... Read More about I Love Portland - public consultation summary publication.

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh (2019)
Book Chapter
Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context. Goodfellow Publishers

The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify and discuss management practices and associated opportunities for narrati... Read More about Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh.