Dr Kat Rezai Namaghi
| Biography | Kat has a PhD in Marketing & Consumer Research from Edinburgh Napier University and is a Senior Fellow of Higher Education Academy. Kat's research interests are within consumer research, social media, marketing ethics and feminist marketing. Her recent work involves co-creating social media literacy workshops for teenage girls, which aims to educate, empower and enhance young women’s wellbeing when using social media apps. Kat has experience working with a range of Community Interest Groups with the focal aim of educating and empowering young people. An advocate for student engagement, Kat has a portfolio of innovative teaching practices to enhance student’s pedagogical development and overall experience. Kat is a huge fan of stand-up comedy, so much that she involves it as part of her research, teaching & public engagement work. Kat has performed at Cabaret of Dangerous Ideas at Edinburgh Fringe Festival (Belfast, and Glasgow) since 2018, which has led her to a range of exciting public engagement & research impact opportunities. She has also MC'd a number of local and national events. Kat is also Lead Organiser of Bright Club Edinburgh - a stand-up comedy club for Academics, geeks, nerds, and everything in between. |
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| Research Interests | Social Media Marketing Feminism Gender & Consumer Research Consumer Culture Theory (CCT) Digital Ethnography Marketing Ethics Millennials/Generation Z marketing research |
| Teaching and Learning | Kat is currently teaching the following modules in both UK and HK programmes: - Marketing Research in Practice - Marketing Communications (PG) - Marketing Research and Communications (HK) - Marketing Ethics - Marketing & Society - Marketing Communication Tools Leadership/Coordinator roles: - Programme Leader for MSc Marketing (Hong Kong) - Work Based Learning Coordinator (Marketing Pathways) |
| PhD Supervision Availability | No |