Dr Nathalia Tjandra

17th Global Brand Conference
Apr 22, 2024

Location Edinburgh International Conference Centre

Description With the increasing societal and environmental challenges, stakeholders now demand a higher level of conduct and integrity from organizations and their brands (Salzer-Mörling and Strannegård 2007; Bhagwat et al., 2020; Hambrick and Wowak 2019; Sarkar and Kotler 2020). Merely acknowledging the world's problems is no longer enough; brands are now expected to actively contribute to addressing these issues and improving the quality of life while addressing environmental concerns (Ramaswamy & Ozcan, 2016). The idea of conscientious brands is gaining more interest as it suggests that brands can have moral agency and choose to act in ways that make a positive contribution to the world brands (Abratt & Kleyn, 2023; Beitelspacher & Getchell, 2023; Iglesias et al., 2023; Iglesias & Ind, 2020; Keränen et al., 2012). Conscientious brands embed conscience into their actions and have a broader focus on creating value, considering all stakeholders' perspectives to deliver transformative change (Ind & Iglesias, 2022). This approach integrates concepts such as sustainability, diversity, inclusion, and equality as deliberate acts.

To address the increasing interests in the arena of conscientious brands and contribute to the existing discussions on conscientious brands, the theme of the 17th Global Brand Conference is:

Conscientious Brands: Making Sustainability and Responsibility Work

People Nathalia Tjandra
Anna Watson
Jamie Thompson
Reika Igarashi
Alessandro Feri
Christof Backhaus
Jackie Cameron
Kyle Andrews
Jasmiina Milne
Hamideh Shahidi
Anthony Chukwudi Emebo

Research Areas Marketing

Themes Culture and Communities

URL https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference

Location	Edinburgh International Conference Centre
Description	With the increasing societal and environmental challenges, stakeholders now demand a higher level of conduct and integrity from organizations and their brands (Salzer-Mörling and Strannegård 2007; Bhagwat et al., 2020; Hambrick and Wowak 2019; Sarkar and Kotler 2020). Merely acknowledging the world's problems is no longer enough; brands are now expected to actively contribute to addressing these issues and improving the quality of life while addressing environmental concerns (Ramaswamy & Ozcan, 2016). The idea of conscientious brands is gaining more interest as it suggests that brands can have moral agency and choose to act in ways that make a positive contribution to the world brands (Abratt & Kleyn, 2023; Beitelspacher & Getchell, 2023; Iglesias et al., 2023; Iglesias & Ind, 2020; Keränen et al., 2012). Conscientious brands embed conscience into their actions and have a broader focus on creating value, considering all stakeholders' perspectives to deliver transformative change (Ind & Iglesias, 2022). This approach integrates concepts such as sustainability, diversity, inclusion, and equality as deliberate acts. To address the increasing interests in the arena of conscientious brands and contribute to the existing discussions on conscientious brands, the theme of the 17th Global Brand Conference is: Conscientious Brands: Making Sustainability and Responsibility Work
People	Nathalia Tjandra Anna Watson Jamie Thompson Reika Igarashi Alessandro Feri Christof Backhaus Jackie Cameron Kyle Andrews Jasmiina Milne Hamideh Shahidi Anthony Chukwudi Emebo
Research Areas	Marketing
Themes	Culture and Communities
URL	https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference

Regeneration: Leading with Conscience

Location Craiglockhart Campus, Edinburgh Napier University

Description Edinburgh Napier University and the Medinge Group, an international think tank which promotes promotes brands, organisations and leadership with conscience, are holding a practitioner forum entitled “Regeneration: Leading with Conscience” on 25th April 2024. The title of the event was inspired by Pat Barker’s 1991 historical novel, Regeneration, which tells the experience of British army officers being treated for shell shock during World War I at Craiglockhart War Hospital, which is now our Craiglockhart Campus. The event is conducted following the 17th Global Brand Conference we are hosting at the EICC.

Sixteen speakers and panellists at the forum will include organisation leaders across Scotland and worldwide such as Edrington, Rabobank, Zero Waste Scotland, Harris Tweed, VegWare, Visit Scotland, as well as the leader of Dundee City Council John Alexander. Discussions will range from conscientious leadership to developing sustainable, long-term returns. Professor Janusz Brzeszczynski will represent the Business School in the discussion. The event is supported by the Chartered Institute of Marketing, Institute of Directors and Marketing Society.

People Nathalia Tjandra

URL https://innovationhub.napier.ac.uk/news-and-events/events/leading-with-conscience

Location	Craiglockhart Campus, Edinburgh Napier University
Description	Edinburgh Napier University and the Medinge Group, an international think tank which promotes promotes brands, organisations and leadership with conscience, are holding a practitioner forum entitled “Regeneration: Leading with Conscience” on 25th April 2024. The title of the event was inspired by Pat Barker’s 1991 historical novel, Regeneration, which tells the experience of British army officers being treated for shell shock during World War I at Craiglockhart War Hospital, which is now our Craiglockhart Campus. The event is conducted following the 17th Global Brand Conference we are hosting at the EICC. Sixteen speakers and panellists at the forum will include organisation leaders across Scotland and worldwide such as Edrington, Rabobank, Zero Waste Scotland, Harris Tweed, VegWare, Visit Scotland, as well as the leader of Dundee City Council John Alexander. Discussions will range from conscientious leadership to developing sustainable, long-term returns. Professor Janusz Brzeszczynski will represent the Business School in the discussion. The event is supported by the Chartered Institute of Marketing, Institute of Directors and Marketing Society.
People	Nathalia Tjandra
URL	https://innovationhub.napier.ac.uk/news-and-events/events/leading-with-conscience

Events (2)