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All Outputs (40)

Marketing to the bottom of the pyramid: opportunities in emerging markets (2009)
Journal Article
Omar, M., & Williams, J. (2009). Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1, 427-446. https://doi.org/10.1504/IJSEM.2009.024845

The significance of emerging economies to global marketing within the context of a paradigm shift of international business is enormous. The purpose of this paper is to show that emerging markets have two separate areas of opportunity for multination... Read More about Marketing to the bottom of the pyramid: opportunities in emerging markets.

Global brand market‐entry strategy to manage corporate reputation (2009)
Journal Article
Omar, M., Williams, R. L., & Lingelbach, D. (2009). Global brand market‐entry strategy to manage corporate reputation. Journal of Product and Brand Management, 18(3), 177-187. https://doi.org/10.1108/10610420910957807

Purpose – This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; and communication, identity, and image. Design/methodology/approach – A r... Read More about Global brand market‐entry strategy to manage corporate reputation.

Determinants of international entrepreneurship of UK companies (2008)
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2008). Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4, 1-18. https://doi.org/10.1504/WREMSD.2008.016204

Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is r... Read More about Determinants of international entrepreneurship of UK companies.

Study on characteristics of jewelry consumption in United Kingdom and China (2008)
Journal Article
Omar, M., Zuowei, Y., & Adams, J. (2008). Study on characteristics of jewelry consumption in United Kingdom and China. 880-01 Bao shi he bao shi xue za zhi = Baoshi he baoshixue zazhi = Journal of gems & gemmology, 10, 54-58

The United Kingdom,which is one of the largest consumer of jewelry in the world,has increased its need or desire for jewelry in the recent years and now arises an overall deficit in jewelry trade.China which is a major jewelry-producing country could... Read More about Study on characteristics of jewelry consumption in United Kingdom and China.

The incentive behind the adaptation process of high-technology product: an empirical research. (2007)
Journal Article
Hamann, D., & Omar, M. (2007). The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4, 126-149. doi:10.1504/WRSTSD.2007.013579

This study investigates consumer's perception of high-technology and the drivers involved in the adaptation process. The underlying research analysed and evaluated people's buying behaviour regarding high-technology, through the literature and primar... Read More about The incentive behind the adaptation process of high-technology product: an empirical research..

Sustainable energy policies as a source of competitive advantage in the UK service industry (2007)
Journal Article
Burrows, M., & Omar, M. (2007). Sustainable energy policies as a source of competitive advantage in the UK service industry. World Review of Entrepreneurship, Management and Sustainable Development, 3, 231-250. https://doi.org/10.1504/WREMSD.2007.014043

The UK service industry has the ability to reduce costs by introducing energy efficiency to its operations. Barriers exist which hinder the implementation of energy efficient practices, but the current actions including government initiatives and soc... Read More about Sustainable energy policies as a source of competitive advantage in the UK service industry.

Organizational power and culture shift at Ducati motorcycles. . (2007)
Journal Article
Omar, M., & Porter, M. (2007). Organizational power and culture shift at Ducati motorcycles.
. Global Business and Organizational Excellence, 27, 20-27. https://doi.org/10.1002/joe.20181

In this research into corporate culture at Ducati Motorcycles, Spa., the qualitative approach was used based on Johnson's theory of corporate culture, relying on structured and unstructured interviews followed up by participant observation. Corporate... Read More about Organizational power and culture shift at Ducati motorcycles. ..

Branding strategy and consumer high-technology product. (2007)
Journal Article
Hamann, D., Williams, J., & Omar, M. (2007). Branding strategy and consumer high-technology product. Journal of Product and Brand Management, 16, 98-111. doi:10.1108/10610420710739973

The paper aims to propose a model to investigate the relationships between price, use, quality, and culture regarding the adoption of high-technology branding strategy. Design/methodology/approach - Based on the identified areas of influence - price,... Read More about Branding strategy and consumer high-technology product..

Do not do what the Romans do: determinants of international entrepreneurship of UK companies. (2006)
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2006). Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK, 1, 371-380

There is substantial research to indicate that a positive correlation exists between firm-specific characteristics of Multinational Corporations (MNC's) and their international entrepreneurship, vis--vis the mode of market entry selected for overseas... Read More about Do not do what the Romans do: determinants of international entrepreneurship of UK companies..

The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses (2006)
Journal Article
Brown, A., Orr, A., Luo, J., Omar, M., & Handley-Schachler, M. (2006). The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses. World Review of Entrepreneurship, Management and Sustai

China's GDP reached US 1.159 trillion in 2001, making it the sixth largest economy in the world. In addition the Chinese government has reformed its economy, liberated market forces and opened up many industries to foreign investors. However, the sur... Read More about The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses.

Managing and maintaining corporate reputation and brand identity: Haier Group logo (2006)
Journal Article
Omar, M., & Williams, J. (2006). Managing and maintaining corporate reputation and brand identity: Haier Group logo. The journal of brand management an international journal, 13(4-5), 268-275. https://doi.org/10.1057/palgrave.bm.2540270

The riots against the World Trade Organization in Seattle and the protests in Washington present a real threat to the reputation of global firms. Those changes in circumstance led international firms to pay considerable attention to the management of... Read More about Managing and maintaining corporate reputation and brand identity: Haier Group logo.

Transition to a market orientation: preliminary evidence from China. (2006)
Journal Article
Bathgate, I., Omar, M., Nwankwo, S., & Zhang, Y. (2006). Transition to a market orientation: preliminary evidence from China. Marketing Intelligence and Planning, 24, 332-346. doi:10.1108/02634500610672080

Purpose – The research objective was to assess the challenges of transition that firms face in adopting a market orientation in China, as the basis for providing a context-specific explanation of market orientation. Design/methodology/approach – A... Read More about Transition to a market orientation: preliminary evidence from China..

Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. (2006)
Journal Article
Brown, A., Orr, A., Luo, J., Dezhang, W., Lu, S., Adams, J., & Omar, M. (2006). Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. World Review of Entrepreneurship, Management and Sustainable Development, 2(1-2), 161-172. https://doi.org/10.1504/WREMSD.2006.009082

This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorganisation and marketing strategy. A brief comparison with the organic food ind... Read More about Market structure and enterprise competitiveness: strategic choices facing China's organic food industry..

The charismatic side of foreign direct investment in the economical and social Giant China. (2005)
Journal Article
Omar, M., & Handley-Schachler, M. (2004). The charismatic side of foreign direct investment in the economical and social Giant China. Amity Global Business Review, 1, (54-59)

Market orientation for many organisations seen as conceptual premise to instigate their changing points, this applies with particular force to organisations in transition economies. Especially those that have to cope with the challenges imposed by... Read More about The charismatic side of foreign direct investment in the economical and social Giant China..

FDI, international business and regulation: The behaviour of UK multinational corporations (2005)
Journal Article
Smith-Hillman, A. V., & Omar, M. (2005). FDI, international business and regulation: The behaviour of UK multinational corporations. European Business Review, 17(1), 69-82. https://doi.org/10.1108/09555340510576276

Purpose - Multinational corporations (MNCs) occupy a central role within the process of globalisation as evidenced through global foreign direct investment (FDI) inflows valued at US$3.1 trillion by the end of 2000. The importance of regulation is ev... Read More about FDI, international business and regulation: The behaviour of UK multinational corporations.

The Dragon evolves:is the social market economy a chimaera? (2004)
Journal Article
Omar, M., & Handley-Schachler, M. (2004). The Dragon evolves:is the social market economy a chimaera?. International Journal of Applied Marketing, 3, 82-92

An earlier study by Deng and Dart (1999) shed a great deal of light on the unfolding dynamics of market orientation, searching out a range of macro-marketing concerns that may significantly impact the adjustment process to a market orientation. Mark... Read More about The Dragon evolves:is the social market economy a chimaera?.

Methodological issues in the determination of standardisation and Involvement strategies in international marketing. (2004)
Journal Article
Omar, M., Boyd, D., & Nwankwo, S. (2003). Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing, 3, (93-113). ISSN 1742-2612

This paper offers a fresh methodological insight in examining the functional relationship between standardisation and involvement strategies in international marketing. It starts by reviewing the underpinning literature, focusing on the form of the r... Read More about Methodological issues in the determination of standardisation and Involvement strategies in international marketing..

A multivariate test of the determination of market entry by economic and social characteristics.. (2004)
Journal Article
Omar, M., & Boyd, D. (2003). A multivariate test of the determination of market entry by economic and social characteristics.. International Journal of Applied Management Science, 5, (102-126). ISSN 1755-8913

The social and economic characteristics of different countries affect market opportunities in complex ways. Moreover, since companies are not all the same their response to any set of characteristics increases the complexity of theorising about any... Read More about A multivariate test of the determination of market entry by economic and social characteristics...