The incentive behind the adaptation process of high-technology product: an empirical research.

Hamann, Danilo; Omar, Maktoba

Abstract

This study investigates consumer's perception of high-technology and the drivers involved in the adaptation process. The underlying research analysed and evaluated people's buying behaviour regarding high-technology, through the literature and primary research in order to identify consumer's perception and attitudes towards high-technology products. The main areas of influence 'Price', 'Usage', 'Quality' and 'Culture' were identified and used as measurements for the primary research. Findings showed a significant impact of the reason for 'using' high-technology as well as the 'cultural' aspect on its adaptation process. The assumption of 'Price' or 'Usage' having a direct impact was found not to be valid.

Citation

Hamann, D., & Omar, M. (2007). The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4, 126-149. https://doi.org/10.1504/WRSTSD.2007.013579

• Journal Article Type: Article
• Publication Date: 2007
• Deposit Date: Feb 29, 2012
• Print ISSN: 1741-2242
• Electronic ISSN: 1741-2234
• Publisher: Inderscience
• Peer Reviewed: Peer Reviewed
• Volume: 4
• Pages: 126-149
• DOI: https://doi.org/10.1504/WRSTSD.2007.013579
• Keywords: high tech products; decision making; high technology adaptation; consumer perception; unique selling point; high technology usage; high technology quality; high technology pricing; buying behaviour; USP; culture.
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/5037
• Publisher URL: http://dx.doi.org/10.1504/WRSTSD.2007.013579