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All Outputs (17)

Studying the complexities of events and festivals and relationships to the visitor economy (2021)
Book Chapter
Robertson, M., Mair, J., Lockstone-Binney, L., & Duignan, M. B. (2021). Studying the complexities of events and festivals and relationships to the visitor economy. In M. Duignan (Ed.), Managing events, festivals and the the visitor economy - concepts, collaborations and cases (5-13). CAB International Publishing. https://doi.org/10.1079/9781789242843.0002

This chapter argues festivals and events are complex management and organisational contexts. It suggests overlaying events management studies with organisational studies is a fruitful space for theoretical and applied analysis. This chapter aims to i... Read More about Studying the complexities of events and festivals and relationships to the visitor economy.

Expert opinion: Trends and future of events. (2016)
Book Chapter
Robertson, M. (2016). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events (84-87). (3). Routledge

No abstract available.

Measurement and evaluation - Industry Voice. (2016)
Book Chapter
Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management (270-271). Jones & Bartlett Learning

Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) and sometimes affecting midrange plan (i.e, those occurring within 3 to 5 y... Read More about Measurement and evaluation - Industry Voice..

An introduction to the future (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (3-9). Routledge

No abstract available.

Cognitive map(s) of event and festival futures (2014)
Book Chapter
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. .-. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals (271-314). Routledge

The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a purposeful way to examine the future. In the future studies literature (Ye... Read More about Cognitive map(s) of event and festival futures.

eScaping in the city, retailvents in socio-spatially managed futures. (2014)
Book Chapter
Robertson, M., & Lees, G. (2014). eScaping in the city, retailvents in socio-spatially managed futures. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (251-267). (1). Routledge

From a mercantile past, of the travelling merchant and adventures and travels around the world, to proliferation of market towns, to the growth of individual – specialist – shops and then to the emergence of retail giants (supermarkets to superstores... Read More about eScaping in the city, retailvents in socio-spatially managed futures..

Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (36-50). (1). Routledge

Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of society, events and festivals can be inordinately useful tools. Festivals have al... Read More about Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe.

Leadership and visionary futures: future proofing festivals. (2014)
Book Chapter
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals (219-235). Routledge

Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thousand peoploids split into small tribes coveting the highest of the sterile s... Read More about Leadership and visionary futures: future proofing festivals..

Festivals and events, government and spatial governance (2011)
Book Chapter
Robertson, M., & Wardrop, K. (2011). Festivals and events, government and spatial governance. In J. S. Page, & J. Connell (Eds.), The Routledge Handbook of Events (489-506). Routledge. https://doi.org/10.4324/9780203803936.ch31

This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of organised events for the institutions of government. It does so with refer... Read More about Festivals and events, government and spatial governance.

A futurist’s view on the future of events (2011)
Book Chapter
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events. In J. Connell, & S. J. Page (Eds.), The Routledge Handbook of Events (507-525). Routledge. https://doi.org/10.4324/9780203803936.ch32

Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroeconomic influence or objectives. Events are becoming ever more important as... Read More about A futurist’s view on the future of events.

Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites (2006)
Book Chapter
Smith, M., Carnegie, E., & Robertson, M. (2006). Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites (110-124). Butterworth-Heinemann. https://doi.org/10.4324/9780080461755

The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implications of staging ‘ephemeral’ arts projects in the context of ‘timeless’ her... Read More about Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites.

Visitor management for festivals and events (2004)
Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004). Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management (65-79). Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7

This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate level of service quality and cost.

Sport and Leisure Narrative. (2004)
Book Chapter
Robertson, M. (2004). Sport and Leisure Narrative. In U. Mc-Mahon-Beattie, & I. Yeoman (Eds.), Sport and Leisure Operations Management (16-27). Thomson Reuters

This chapter frames an operational management view by summarising core defintions of the following four elements: 1. values of nature and its resources as a product 2. leisure choice 3. image creation 4. narrative It then goes on to suggest the cogni... Read More about Sport and Leisure Narrative..

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing (2004)
Book Chapter
Robertson, M., & Wardrop, K. M. (2004). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management (115-129). Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2

This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events management strategy and framework for Edinburgh, a UK city known for hostin... Read More about Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing.