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All Outputs (16)

Edinburgh's Winter Festival. (2004)
Book Chapter
Wardrop, K. M., & Robertson, M. (2004). Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (346-357). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/

No abstract available.

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing (2004)
Book Chapter
Robertson, M., & Wardrop, K. M. (2004). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management.

This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events management strategy and framework for Edinburgh, a UK city known for hostin... Read More about Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing.

Introduction to arts, culture and leisure (2004)
Book Chapter
Ali-Knight, J., & Robertson, M. (2004). Introduction to arts, culture and leisure. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (3-13). Oxford: Elsevier Butterworth-Heinemann. https

No abstract available.

Sport and Leisure Narrative. (2004)
Book Chapter
Robertson, M. (2004). Sport and Leisure Narrative. In U. Mc-Mahon-Beattie, & I. Yeoman (Eds.), Sport and Leisure Operations Management. , (16-27). Australia: Unite Kingdom: Thomson Reuters

This chapter frames an operational management view by summarising core defintions of the following four elements: 1. values of nature and its resources as a product 2. leisure choice 3. image creation 4. narrative It then goes on to suggest the cogni... Read More about Sport and Leisure Narrative..

Visitor management for festivals and events (2004)
Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004). Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (65-79). Oxford: Elsevier Butterwo

This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate level of service quality and cost.

The organizational characteristics of knowledge-centricity in innovations of knowledge management. (2004)
Book Chapter
Pemberton, J., & Stonehouse, G. (2004). The organizational characteristics of knowledge-centricity in innovations of knowledge management. In B. Montano (Ed.), Innovations of Knowledge Management, 99-123. IGI Global. https://doi.org/10.4018/978-1-59140-28

Knowledge focused organizations are knowledge-centric, a term that embodies the creation and management of knowledge but embedded as an integral element of an organization’s strategy and performance. By devising an organizational characteristics mat... Read More about The organizational characteristics of knowledge-centricity in innovations of knowledge management..

Food Law. (2004)
Book Chapter
McManus, F. (2003). Food Law. In N. Whitty (Ed.), Stair Memorial Encyclopedia on the Laws of Scotland, 1-107. LexisNexis Butterworths

What's happening in European supply-chains? (2004)
Book Chapter
Lewis, C., Fernie, J. M., MacKerron, G., & Masson, R. J. (2004). What's happening in European supply-chains?. In Service manufacturing (19-26). Gemini International

Many multinational companies are supposedly viewing Europe as one region and re-shaping their approach to the supply of products to customers. Several factors are thought to be driving this trend, notably the degree of merger and acquisitions activit... Read More about What's happening in European supply-chains?.

Supply chain management - practice and performance in the UK clothing industry. (2004)
Book Chapter
Iosif, L., Masson, R., Fernie, J., & MacKerron, G. (2004). Supply chain management - practice and performance in the UK clothing industry. In Service Manufacturing (259-267). Gemini International Ltd

Over the past few decades the textile and apparel industry has experienced radical changes. This has been the result of customers becoming increasingly sophisticated, demanding more frequent innovation, greater exclusivity, more choice and better ser... Read More about Supply chain management - practice and performance in the UK clothing industry..

Language learning aims and strategies: a case study (2004)
Book Chapter
Duncan, A., & Penman, C. (2004). Language learning aims and strategies: a case study. In M. Díez, M. Fernández, & A. Halbach (Eds.), Debaten en torno a las estrategias de aprendizaje/Debating Learning Strategies (125-139). Frankfurt: Peter Lang

Duncan, A., & Penman, C. (2004). Language learning aims and strategies: a case study. In M. Díez, M. Fernández, & A. Halbach (Eds.), Debaten en torno a las estrategias de aprendizaje/Debating Learning Strategies (125-139). Frankfurt: Peter Lang.

Website evaluation in tourism and hospitality: The art is not stated (2004)
Book Chapter
Morrison, A., Taylor, J. S., & Douglas, A. (2004). Website evaluation in tourism and hospitality: The art is not stated. In Handbook of Consumer Behaviour, Tourism, and the Internet. New York: Routledge. https://doi.org/10.4324/9780203062616

As suggested by Tierney (2000), the evaluation of Website effectiveness is needed because of the significant setup and maintenance costs. He also pointed out that, although online sales are a good way to measure Website effectiveness, many tourism si... Read More about Website evaluation in tourism and hospitality: The art is not stated.

Central Government and Devolution (2004)
Book Chapter
McMillan, J., & Massey, A. (2004). Central Government and Devolution. In Devolution and British Politics, 231-250. Prentice Hall (Pearson Education)