Website evaluation in tourism and hospitality: The art is not stated

Morrison, A.M.; Taylor, J. Stephen; Douglas, A.

Abstract

As suggested by Tierney (2000), the evaluation of Website effectiveness is needed because of the significant setup and maintenance costs. He also pointed out that, although online sales are a good way to measure Website effectiveness, many tourism sites, such as destination marketing organizations, do not have this feature since they generate little or no revenues of their own. Website evaluations are needed to facilitate continuous improvements as well as to judge site performance against competitors and industry peers. Organizations may also wish to track the performance of their Websites over successive time periods.

• Publication Date: May 1, 2004
• Deposit Date: Nov 29, 2019
• Publisher: Routledge
• Book Title: Handbook of Consumer Behaviour, Tourism, and the Internet
• DOI: https://doi.org/10.4324/9780203062616
• Public URL: http://researchrepository.napier.ac.uk/Output/1190613