All Outputs (51)

Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion (2023)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion. Presented at 17th Global Brand Conference, Edi

This study is based on Vredenburg et al. (2020)’s typology of brand activism to propose that authentic brand activism can be directly and indirectly explain for consumer’s responses through emotional brand attachment and brand passion. Moreover, empa... Read More about Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion.

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Do green innovations make a difference for the better? A consumer-based perspective (2023)
Presentation / Conference Contribution
Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh

Qualitative Research Approaches: Case Study Research Method (2023)
Book Chapter
Tjandra, N. C., & Feri, A. (2023). Qualitative Research Approaches: Case Study Research Method. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. Oxon: Routledge

In this chapter we have provided a guidance of conducting a qualitative case study in business and management research. At the end of this chapter the reader will be able to (i) comprehend what is a case study research method, (ii) identify the relev... Read More about Qualitative Research Approaches: Case Study Research Method.

Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions? (2023)
Journal Article
Guardato, A., Osei, C., Feri, A., & Tjandra, N. C. (2023). Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?. Transnational Business and Management, 1(1), 1-17. https://doi.org/10

Research shows that country of origin (COO) has a significant impact on product evaluations and purchasing behaviour. However, there is a lack of clarity regarding the effects of COO on Generation Y within the wine industry. Therefore, this study aim... Read More about Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?.

Brand Purpose: A Marketing Agency Perspective (2022)
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest

The roles and influence of marketing agencies in developing brands with a conscience (2022)
Presentation / Conference Contribution
Tjandra, N. C., Ind, N., & Feri, A. (2022, May). The roles and influence of marketing agencies in developing brands with a conscience. Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield

Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective (2022)
Journal Article
Tjandra, N. C., Garavan, T. N., Aroean, L., & Prabandari, Y. S. (2022). Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception persp

Purpose The authors explore the metaphors people from Indonesia use to describe their propriety beliefs about the ethical legitimacy of tobacco advertising, promotion and sponsorship (TAPS). This paper aims to understand why there is a consensus of... Read More about Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective.

A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach (2022)
Presentation / Conference Contribution
Tjandra, N. (2022, March). A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach. Paper presented at Brand Camp 5, Obergurgl

Empowerment of Street Vendors: An Untapped Resource in the Informal Economy (2021)
Journal Article
Karunaratna, A. C., & Tjandra, N. C. (2021). Empowerment of Street Vendors: An Untapped Resource in the Informal Economy. Colombo Business Journal, 12(1), 187-207. https://doi.org/10.4038/cbj.v12i1.75

Street vending has persisted for centuries and pervasive across the globe since it plays a remarkable role in fulfilling customer needs in the context of the informal economy. In the contemporary business context, authorities have not paid sufficient... Read More about Empowerment of Street Vendors: An Untapped Resource in the Informal Economy.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

Independent financial adviser (IFA)-based brand equity pyramid (2020)
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2020). Independent financial adviser (IFA)-based brand equity pyramid. Journal of Financial Services Marketing, 25, 53–64. https://doi.org/10.1057/s41264-020-00073-x

This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services sector. Nine in-depth interviews with IFAs and nine in-depth corroboration... Read More about Independent financial adviser (IFA)-based brand equity pyramid.

An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach (2020)
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. (2020). An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach. Qualitative Market Research: An International Journal, 23(4), 821-841. https://

Purpose This study aims to investigate the applicability of Ritter’s (2000) framework of interconnectedness in a triadic relationship between a provider, intermediaries and customers, and to extend the framework by considering how the state of the re... Read More about An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach.

Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach (2020)
Journal Article
Tjandra, N., Aroean, L., & Prabandari, Y. S. (2020). Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach. Qualitative Market Research: An International Journal, 23(4), 603-626. https://doi.org/10.1108/QMR-01-2020

Purpose: This article aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics. Design: The present study adopted a symbiotic ethical approach which combined normative a... Read More about Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach.

Startup Branding: A Case Study of Pegipegi (2020)
Journal Article
Wismiarsi, T., Shihab, M. S., Hatta, H., & Tjandra, N. (2020). Startup Branding: A Case Study of Pegipegi. Transnational Marketing Journal, 8(1), 27-50. https://doi.org/10.33182/tmj.v8i1.721

This study examines the brand strategy of a startup firm in Indonesia, Pegipegi, an online travel agent, which provides travel ticket and hotel reservation services. The study was conducted in response to the fastest-growing startups in Indonesia, es... Read More about Startup Branding: A Case Study of Pegipegi.

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration (2019)
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813

This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are pr... Read More about Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration.

An exploration of Indonesian smokers and non-smokers' perceptions towards the ethics of tobacco marketing (2019)
Presentation / Conference Contribution
Tjandra, N. C., Prabandari, Y. S., & Aroean, L. (2019, June). An exploration of Indonesian smokers and non-smokers' perceptions towards the ethics of tobacco marketing. Paper presented at Emerging Markets Conference 2016, Bangkok

An exploration of the Indonesian public perceptions of the ethics of tobacco advertising (2019)
Presentation / Conference Contribution
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2019, June). An exploration of the Indonesian public perceptions of the ethics of tobacco advertising. Paper presented at 6th World Social Marketing Conference, Edinburgh

This paper aims to explore the Indonesian public perceptions of the ethics of tobacco advertising. Six focus groups and thirty personal interviews were conducted in eight urban villages in Yogyakarta, Indonesia to gather data. The findings indicate t... Read More about An exploration of the Indonesian public perceptions of the ethics of tobacco advertising.

Co-creating with intermediaries: Understanding their power and interest (2019)
Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019). Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086

Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of independent financial advisers (IFAs) in co-creation activities and identifies h... Read More about Co-creating with intermediaries: Understanding their power and interest.

Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics (2019)
Journal Article
Egdell, V., Fuertes, V., Tjandra, N. C., & Chen, T. (2019). Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics. Journal of Aging and Social Policy, 31(5), 445-466. https://doi.org/10.1080/089594

Many governments are seeking to encourage the extension of working lives to counteract potential labor market shortages that might result from population aging. Nevertheless, research shows that older workers continue to face a range of barriers to t... Read More about Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics.