Engaging with new consumer markets – Museum Events and Generation Y

Leask, A; Barron, P

Abstract

No abstract available

Citation

Leask, A., & Barron, P. (2014, January). Engaging with new consumer markets – Museum Events and Generation Y. Presented at International Marketing Trends Conference 2014

• Conference Name: International Marketing Trends Conference 2014
• Start Date: Jan 24, 2014
• End Date: Jan 25, 2014
• Publication Date: Jan 24, 2014
• Deposit Date: Mar 8, 2017
• Book Title: Proceedings of the International Conference Marketing Trends 2014
• Chapter Number: None
• ISBN: 978-2-9532811-2-7
• Keywords: Museum events, consumer markets, tourism, visitor attractions, memorabilia,
• Public URL: http://researchrepository.napier.ac.uk/Output/694591