Management Challenges at Film-Induced Tourism Heritage Attractions

B?kiewicz, Justyna; Leask, Anna; Barron, Paul; Raki?, Tijana

Abstract

In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in order to raise their profile, generate revenue and differentiate themselves from other attractions. However, while film-induced tourism may bring benefits, it can also be problematic, especially at HVAs which have conservation at their core. This paper identifies a variety of challenges that film-induced tourism has created at Rosslyn Chapel and Alnwick Castle, both UK-based HVAs popular among film-induced tourists. The findings show that film-induced tourism resulted in a number of challenges at both sites not solely related to an increase in visitor numbers but also changes in visitor profile and behavior. Film-induced tourism at both sites has not only influenced visitors’ expectations but also preferences for heritage interpretation resulting in management tensions. This paper concludes with a discussion of possible heritage management responses to these challenges.

Citation

Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017). Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), 548-566. https://doi.org/10.1080/21568316.2017.1303540

• Journal Article Type: Article
• Acceptance Date: Feb 14, 2017
• Online Publication Date: Mar 31, 2017
• Publication Date: Oct 2, 2017
• Deposit Date: Feb 20, 2017
• Publicly Available Date: Oct 1, 2018
• Journal: Tourism Planning and Development
• Print ISSN: 2156-8316
• Electronic ISSN: 2156-8324
• Publisher: Taylor & Francis
• Peer Reviewed: Peer Reviewed
• Volume: 14
• Issue: 4
• Pages: 548-566
• DOI: https://doi.org/10.1080/21568316.2017.1303540
• Keywords: Management challenges, film-induced tourism, heritage visitor attractions, Alnwick Castle, Rosslyn Chapel
• Public URL: http://researchrepository.napier.ac.uk/Output/687063