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Management Challenges at Film-Induced Tourism Heritage Attractions

B?kiewicz, Justyna; Leask, Anna; Barron, Paul; Raki?, Tijana

Authors

Justyna B?kiewicz

Tijana Raki?



Abstract

In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in order to raise their profile, generate revenue and differentiate themselves from other attractions. However, while film-induced tourism may bring benefits, it can also be problematic, especially at HVAs which have conservation at their core. This paper identifies a variety of challenges that film-induced tourism has created at Rosslyn Chapel and Alnwick Castle, both UK-based HVAs popular among film-induced tourists. The findings show that film-induced tourism resulted in a number of challenges at both sites not solely related to an increase in visitor numbers but also changes in visitor profile and behavior. Film-induced tourism at both sites has not only influenced visitors’ expectations but also preferences for heritage interpretation resulting in management tensions. This paper concludes with a discussion of possible heritage management responses to these challenges.

Journal Article Type Article
Acceptance Date Feb 14, 2017
Online Publication Date Mar 31, 2017
Publication Date Oct 2, 2017
Deposit Date Feb 20, 2017
Publicly Available Date Oct 1, 2018
Journal Tourism Planning and Development
Print ISSN 2156-8316
Electronic ISSN 2156-8324
Publisher Taylor & Francis
Peer Reviewed Peer Reviewed
Volume 14
Issue 4
Pages 548-566
DOI https://doi.org/10.1080/21568316.2017.1303540
Keywords Management challenges, film-induced tourism, heritage visitor attractions, Alnwick Castle, Rosslyn Chapel
Public URL http://researchrepository.napier.ac.uk/Output/687063
Contract Date Feb 27, 2017

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