Dr Angela Chu
| Biography | Angela Chu was a graduate of Guelph (Canada) Bachelor (Hons) of Commerce, specialising in the Hotel & Food Administration. She had her master's and doctoral degrees from The Hong Kong Polytechnic University. She has more than 16 years of hospitality industry experience with extensive international exposure and specialises in revenue management. She has worked in several international chain hotels, including Marriott International, Starwood, InterContinental, Hyatt, and Mandarin Oriental Hotel. As an expatriate, she had the opportunity to travel and work in various locations with different market situations and hotel types. This allows her to gain international exposure to new cultures and environments which help to develop strong communication skill. In her previous role as Director of Revenue, she focused not only on maximizing total hotel revenue but as well as long-term strategic planning. She was also part of the Executive Committee members and involved in other departmental critical decisions. Angela has been proactively networking with several hospitality professionals and associations. She is a member of the REvenue MAnagement and Pricing in Service sectors (REMAPS) and one of the Academic Advisory Committees for the Hospitality Internship, representing education in Scotland. She is also certified to conduct Certification of Hospitality Industry Analytics (CHIA) and Certification of Advanced Hospitality and Tourism Analytics (CAHTA) to hospitality students on behalf of Co-Star STR (a leading provider of commercial real estate and hospitality information and analytics online provider) and AHLA (American Hotel & Lodging Association). As a Co-Star SHARE Center member (representing education in Scotland), she got a free membership to access hospitality and tourism reports and the Co-Star Global Real Estate database for teaching and researching purposes. Angela Chu is also a Programme Leader of the Global Online BA Business Management top-up and is the largest UG online programme in the Business School. She has taught revenue management subjects for both undergraduate and master students, tourism and transportation, and event management. Her doctoral thesis topic focused on the application of revenue management in the cruise industry and her interest in further expanding RM concepts to other related industries. She is also the Subject Group designee for Academic Integrity Vivas. Angela is also the first to develop RM short courses for the industry professionals at ENU. Students have shared their successful stories about how the course has impacted their business decisions (monetary) and their career development (promotion). With this success, she has further developed an advanced RM short course for the industry. In terms of publication, she is a member of the editorial board for the Journal of Revenue and Pricing Management (JRPM), a journal specialising in her field. She has been invited as one of the peer reviewers for the International Journal of Contemporary Hospitality Management (CABS 3*) since 2021. As well as other adhoc peer reviewers for International Journal of Hospitality Management (CABS 3*), Tourism Review, Journal of Destination Marketing and Management, Tourism Culture Communication. She has also volunteered to review conference papers (such as CAUTHE, TTRA APac, APACChrie, etc.). |
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| Research Interests | revenue management hospitality tourism cruise |
| ResearcherID | Web of Science Research ID: AAC-8476-2021 |
| Scopus Author ID | 57211276531 |