Dr Angela Chu's Outputs (4)

Revenue Management in Festivals & Events A case study of Edinburgh Fringe (2024)
Presentation / Conference Contribution
Chu, A. (2024, December). Revenue Management in Festivals & Events A case study of Edinburgh Fringe. Presented at 2024 RevME/REMAPS Conference, Universidad Rey Juan Carlos , Spain

Some F&Es often rely on funding (public or private funder). RM may not necessarily have to maximise revenue, but that could also mean balancing the three RM levers for the optimal outcome, which is financial sustainability. Despite limited research... Read More about Revenue Management in Festivals & Events A case study of Edinburgh Fringe.

Cruise Revenue Navigator: Unveiling Cruise Revenue Management (2024)
Report
Chu, A. (2024). Cruise Revenue Navigator: Unveiling Cruise Revenue Management

This report illustrates how revenue management applies to the cruise industry from a comprehensive revenue perspective, including the connection between ticket sales and onboard activities.

It provides recommendations to the cruise industry, partn... Read More about Cruise Revenue Navigator: Unveiling Cruise Revenue Management.

Upholding Integrity: Strategies for Ethical Conduct in Oral Examinations (3-mins Lightning Presentation) (2024)
Presentation / Conference Contribution
Chu, A. (2024, June). Upholding Integrity: Strategies for Ethical Conduct in Oral Examinations (3-mins Lightning Presentation). Presented at The Gathering The Edinburgh Napier University’s Learning & Teaching Conference, Edinburgh, UK

Were rules made to be broken? Academic misconduct and best practices for conducting oral exams (2024)
Presentation / Conference Contribution
Chu, A., & Sisson, A. (2024, May). Were rules made to be broken? Academic misconduct and best practices for conducting oral exams. Presented at CHME (Council for Hospitality Management Education) 2024, Leeds, UK

Internationalisation has become the trend in education, as a strategic choice in economic development, not only benefits in monetary (revenue) but also a means of higher education reputation (de Wit, 2020). Simkin and McLeod (2010, p. 442) are concer... Read More about Were rules made to be broken? Academic misconduct and best practices for conducting oral exams.