Enhancing Mobile Strategy Consultancy using a Conceptual Cognitive Model of Mobile Moments
(2019)
Presentation / Conference Contribution
Foerster, N., Tan, H., & Greiner, C. (2019, October). Enhancing Mobile Strategy Consultancy using a Conceptual Cognitive Model of Mobile Moments. Presented at 2019 IEEE 10th Annual Information Technology, Electronics and Mobile Communication Conference (IEMCON), Vancouver, BC, Canada
Identifying mobile business interactions and optimizing associated usecases by understanding their human cognitive drivers is key for future mobile strategies across mobile workforces. An illustrative motivation is to find out the individual triggers... Read More about Enhancing Mobile Strategy Consultancy using a Conceptual Cognitive Model of Mobile Moments.