Academy of Marketing Best paper in Brand, Identity and Corporate Reputation track).
2014 - 2014
Recognition Type | Fellowships and Awards |
---|---|
Description | Fowlestone, M., Omar, M., & Tjandra, N. C. (2014). Learning from the Dead: Investigating how to resolve today’s branding conundrums using insights from yesterday’s brands . In J. Robson (Ed.), Academy of Marketing 2014 - Marketing Dimensions: People, |
Affiliated Organisations | Edinburgh Napier University |
Org Units | Business School |