Prof Nathalia Tjandra N.Tjandra@napier.ac.uk
Professor
An Investigation of consumers's perceptions of the ethics of tobacco marketing in Indonesia
People Involved
Project Description
The aim of this research project is to investigate consumers’ perceptions of the ethics of tobacco marketing in Yogyakarta, Indonesia. The study will provide an insight to the tobacco industry regulators in Indonesia about how customers and general public perceive the ethics of tobacco marketing practice. Thus, they can create appropriate regulations that meet the customers’ ethical standards. The study will be conducted by adopting mixed research methods, qualitative (interviews and focus groups) and quantitative (questionnaire).
| Status | Project Complete |
|---|---|
| Funder(s) | Carnegie Trust for the Universities of Scotland |
| Value | £2,057.00 |
| Project Dates | Aug 1, 2013 - Feb 28, 2015 |
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