Exploring the Forecasting Process in a Fast Moving Consumer Goods Company.
(2014)
Journal Article
Canduela, J., Raeside, R., & Cabras, I. (2014). Exploring the Forecasting Process in a Fast Moving Consumer Goods Company. Journal of business and economics, 5, 1727-1738. https://doi.org/10.15341/jbe%282155-7950%29/10.05.2014/002
The aim of this paper is to explore the forecasting function in a FMCG company, in order to understand actors’ functions and behaviour within the system and the impact of these on forecasting performances. The study intends to expand knowledge relate... Read More about Exploring the Forecasting Process in a Fast Moving Consumer Goods Company..