Exploring the Forecasting Process in a Fast Moving Consumer Goods Company.
Canduela, Jesus; Raeside, Robert; Cabras, Ignazio
Prof Robert Raeside R.Raeside@napier.ac.uk
Canduela, J., Raeside, R., & Cabras, I. (2014). Exploring the Forecasting Process in a Fast Moving Consumer Goods Company. Journal of business and economics, 5, 1727-1738. https://doi.org/10.15341/jbe%282155-7950%29/10.05.2014/002
|Journal Article Type||Article|
|Deposit Date||Jan 26, 2015|
|Peer Reviewed||Peer Reviewed|
|Keywords||fast moving consumer goods; forecasting process; interaction among departments; brewery industry|
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