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All Outputs (27)

Exploring safety at mass gathering events through the lens of three different stakeholders (2025)
Journal Article
Hutton, A., Robertson, M., & Ranse, J. (2025). Exploring safety at mass gathering events through the lens of three different stakeholders. Frontiers in Public Health, 12, Article 1451891. https://doi.org/10.3389/fpubh.2024.1451891

Introduction: The work here reviews the role of those with responsibility in managing people and their safety at Mass Gathering Events (MGE); event managers, police, and medical personnel. This paper comes at a time when there is an acute need for ap... Read More about Exploring safety at mass gathering events through the lens of three different stakeholders.

Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning (2024)
Journal Article
Kitchen, E., Goh, E., Steriopolous, E., Harkison, T., Drake, C., Robertson, M., Losekoot, E., & Waterston, L. (online). Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning. Studies in Higher Education, https://doi.org/10.1080/03075079.2024.2420868

Authentic learning is a critical pedagogy and curriculum requirement in higher education to better prepare students for future workforce requirements. As such, educators adopt a range of authentic learning tasks such as work-integrated learning, indu... Read More about Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning.

The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city (2024)
Journal Article
Piccio, B., Todd, L., & Robertson, M. (2024). The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city. Tourism Management Perspectives, 54, Article 101317. https://doi.org/10.1016/j.tmp.2024.101317

This paper explores issues women face in achieving leadership positions in the festivals sector, and their experiences of gender inequality. The setting is Edinburgh, the UK's leading festivals' tourism destination. Underpinned by feminist research,... Read More about The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city.

An investigation of the rotation patterns of international association meetings and events (2024)
Journal Article
Lockstone-Binney, L., Robertson, M., Drake, C., & Le, J. D. (2024). An investigation of the rotation patterns of international association meetings and events. Event Management, 28(3), 351-363. https://doi.org/10.3727/152599523X17025088793829

International association meeting and events (IAMEs) are a significant specialist segment of the business events sector. Noting the lack of longitudinal research available to confirm how these events rotate globally, regionally and over time, this st... Read More about An investigation of the rotation patterns of international association meetings and events.

Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures (2023)
Journal Article
Abreu Novais, M., Ali-Knight, J., Holmes, K., Lockstone-Binney, L., Robertson, M., & Stewart, H. (2023). Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures. International Journal of Event and Festival Management, 14(2), 137-140. https://doi.org/10.1108/IJEFM-05-2023-100

[Abstract unavailable.]

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

Event Design in outdoor music festival audience behaviour (a critical transformative research note) (2018)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157

This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theoretical objectives and conclusions of a body of work by Robertson – discuss... Read More about Event Design in outdoor music festival audience behaviour (a critical transformative research note).

Critical Event Studies: Issues and Perspectives (2018)
Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018). Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193

In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crtical Event Studies (CES). As most students of education and teaching will k... Read More about Critical Event Studies: Issues and Perspectives.

An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event (2018)
Journal Article
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324

The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose of the study was to explore consumer perceptions of sport event tourism in r... Read More about An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event.

Event futures: innovation, creativity and collaboration (2018)
Journal Article
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032

This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Education (AEME) annual forum hosted at Cardiff Metropolitan University, 5-7 Jul... Read More about Event futures: innovation, creativity and collaboration.

Technology, society, and visioning the future of music festivals (2015)
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001

Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviat... Read More about Technology, society, and visioning the future of music festivals.

An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup (2014)
Journal Article
Robertson, M., Newland, B. L., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218

This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect tourism. To better understand rural sport tourism, a case study of the UCI... Read More about An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup.

The Motives of Ambassadors in Bidding for International Association Meetings and Events (2014)
Journal Article
Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O., & Michael, I. (2014). The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18(1), 65-74. https://doi.org/10.3727/152599514x13883555341931

As destinations contest the rights to host international association-based meetings and events, competitive points of difference in the bidding process can mean the success or loss of a bid. One of these points of difference has been the growth of am... Read More about The Motives of Ambassadors in Bidding for International Association Meetings and Events.

Signals and Signposts of the Future: Literary Festival Consumption in 2050 (2014)
Journal Article
Robertson, M., & Yeoman, I. (2014). Signals and Signposts of the Future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), 321-342. https://doi.org/10.1080/02508281.2014.11087004

This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the developed and developing countries of the world in the early decades of the 21st Ce... Read More about Signals and Signposts of the Future: Literary Festival Consumption in 2050.

Event studies: finding fool's gold at the rainbow's end? (2013)
Journal Article
Baum, T., Lockstone-Binney, L., & Robertson, M. (2013). Event studies: finding fool's gold at the rainbow's end?. International Journal of Event and Festival Management, 4(3), 179-185. https://doi.org/10.1108/ijefm-06-2013-0014

Purpose
The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close relations tourism, hospitality and leisure.
Design/methodology/approach... Read More about Event studies: finding fool's gold at the rainbow's end?.

Is This for Real? Authentic Learning for the Challenging Events Environment (2012)
Journal Article
Robertson, M., Junek, O., & Lockstone-Binney, L. (2012). Is This for Real? Authentic Learning for the Challenging Events Environment. Journal of Teaching in Travel and Tourism, 12(3), 225-241. https://doi.org/10.1080/15313220.2012.704245

This article explores a set of emerging competencies that education providers will be increasingly compelled to consider and, more importantly, embed in their event management course offerings. The undergraduate event management program offered at Vi... Read More about Is This for Real? Authentic Learning for the Challenging Events Environment.