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All Outputs (8)

Generating AI Alternatives: collaborating and creating intersections (2024)
Presentation / Conference Contribution
Drumm, L., Beetham, H., Cronin, C., & McIlwhan, R. (2024, May). Generating AI Alternatives: collaborating and creating intersections. Presented at Fourteenth International Conference on Networked Learning, University of Malta, Valetta, Malta

May 2024 finds us eighteen months on since the release into the wild of unregulated generative AI models and their chatbot front-ends. While Higher Education (HE) has been playing catch-up in terms of policy and regulation (e.g. Russell Group 2023, C... Read More about Generating AI Alternatives: collaborating and creating intersections.

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion (2023)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion. Presented at 17th Global Brand Conference, Edinburgh

This study is based on Vredenburg et al. (2020)’s typology of brand activism to propose that authentic brand activism can be directly and indirectly explain for consumer’s responses through emotional brand attachment and brand passion. Moreover, empa... Read More about Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion.

Creating certainty in a world of uncertainty: a systematic review and meta-ethnography to understand doctors` views and experiences of antibiotic prescribing in acute hospitals. (2018)
Presentation / Conference Contribution
Wojcik, G., Ring, N., McCulloch, C., Willis, D., Kydonaki, K., & Williams, B. (2018, October). Creating certainty in a world of uncertainty: a systematic review and meta-ethnography to understand doctors` views and experiences of antibiotic prescribing in acute hospitals. Presented at 6th International Conference on Antibiotics, Antimicrobials and Resistance, Edinburgh, UK

Introduction The rapid emergence of antimicrobial resistance (AMR) poses a major threat to public health and patient safety due to associated morbidity, mortality and healthcare-associated infections. With the lack of new antibiotics currently in de... Read More about Creating certainty in a world of uncertainty: a systematic review and meta-ethnography to understand doctors` views and experiences of antibiotic prescribing in acute hospitals..

Navigating the Future: Innovations and Challenges in the Unmanned Aircraft Industry
Presentation / Conference Contribution
Plant, E., Drysdale, J., Dooly, G., & MacCriostail, C. (2024, May). Navigating the Future: Innovations and Challenges in the Unmanned Aircraft Industry. Presented at CILT Ireland, Online

The Chartered Institute of Logistics and Transport Ireland Policy Research Committee presents the policy research framework they have developed for Unmanned Aircraft Systems (drones). A panel discussion regarding safety of UAS and best practice will... Read More about Navigating the Future: Innovations and Challenges in the Unmanned Aircraft Industry.