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All Outputs (951)

Consumer choice in the future: An illusion or the next marketing revolution? (1995)
Presentation / Conference Contribution
Taylor, S., Smith, S., & Lyon, P. (1995, October). Consumer choice in the future: An illusion or the next marketing revolution?. Presented at XV International Home Economics and Consumer Studies Conference, Manchester, UK

Taylor, S., Smith, S. and Lyon, P. (1995) Consumer choice in the future: An illusion or the next marketing revolution? In Consumer issues – strategies, solutions and legislation: Proceedings of XV International Home Economics and Consumer Studies C... Read More about Consumer choice in the future: An illusion or the next marketing revolution?.

Paradigm lost: The rise and fall of McDonaldization (1995)
Presentation / Conference Contribution
Taylor, S., & Lyon, P. (1995, April). Paradigm lost: The rise and fall of McDonaldization. Paper presented at Fourth Annual Hospitality Research Conference of the Council for Hospitality Management Education (CHME), Norwich, UK

An analysis of manufacturing simulation software. (1995)
Presentation / Conference Contribution
Kelly, S., & MacKerron, G. (1995, May). An analysis of manufacturing simulation software. Presented at International Conference - European Operations Management Association

As a management tool Similation Software deserves greater analysis from both an academic and industrial viewpoint. A comparative study of three packages was carried out from a 'first time' use approach. This allowed the ease of use and package featu... Read More about An analysis of manufacturing simulation software..

Benchmarking the business and operations strategy link. (1995)
Presentation / Conference Contribution
McGarrie, B., & MacKerron, G. (1995, May). Benchmarking the business and operations strategy link. Presented at International Conference - European Operations Management Association

This paper reports on the use of benchmarking to improve the links between business and operations strategies. The use of benchmarking as a tool to facilitate improvement in these crucial links is examined. The existing literature on process benchmar... Read More about Benchmarking the business and operations strategy link..

Integrating computer-assisted learning materials. (1994)
Presentation / Conference Contribution
Steven, G. (1994, January). Integrating computer-assisted learning materials. Paper presented at Association for Educational and training Technology's International Conference

Automatic Position and Orientation Correction for Automated Assembly Robots (1993)
Presentation / Conference Contribution
Rea, H. J., Raeside, R., & Lewis, J. (1993). Automatic Position and Orientation Correction for Automated Assembly Robots. In Proceedings of the Thirtieth International MATADOR Conference, 699-704. https://doi.org/10.1007/978-1-349-13255-3_88

For assembly purposes, robot accuracy is critical only in small well-defined volumes, such as immediately over a pallet or work table where pieces are being lifted and assembled. Since the volumes are small it is possible to consider the robot system... Read More about Automatic Position and Orientation Correction for Automated Assembly Robots.

Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case)
Presentation / Conference Contribution
Kitchen, E., Drake, C., Goh, E., Harkison, T., Losekoot, E., Robertson, M., Steriopolous, E., & Waterston, L. (2023, May). Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case). Poster presented at Council for Hospitality Management Education 2023, Annual Conference, NHL Stenden University of Applied Sciences, Leeuwarden, The Netherlands

Authentic teaching and learning is a critical pedagogy and curriculum requirement in higher education to better prepare for the future workforce. As such, educators adopt a suite of authentic assessments such as work-integrated learning, industry rep... Read More about Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case).

Short-Term Licensing in Scotland: A policy murder is announced
Presentation / Conference Contribution
Anastasiadou, C., & McMillan, J. (2024, May). Short-Term Licensing in Scotland: A policy murder is announced. Paper presented at INVTUR 2024, Aveiro, Portugal

Objectives | The purpose of this paper is to examine the evolution of short-term licensing in Scotland, with particular focus on the city of Edinburgh using the lifecycle approach. The case of Edinburgh’s short-term let licensing scheme (CEC, undated... Read More about Short-Term Licensing in Scotland: A policy murder is announced.

Stratified coalitions and political individualisation: a structural analysis of organisations and their affiliates in Irish climate politics
Presentation / Conference Contribution
Wagner, P. (2024, March). Stratified coalitions and political individualisation: a structural analysis of organisations and their affiliates in Irish climate politics. Presented at CPN-CSS Network Conference 2024, Online

Coalitions that engage in political advocacy are constituted by organisations, which are made up of individuals and organisational sub-units. Comparing the coalition-building behaviour of organisations to the equivalent behaviours of their constituen... Read More about Stratified coalitions and political individualisation: a structural analysis of organisations and their affiliates in Irish climate politics.

Supporting new taught postgraduate students to manage and overcome "digital shock"
Presentation / Conference Contribution
Harte, P., Critchley, B., & Jackin, J. (2024, June). Supporting new taught postgraduate students to manage and overcome "digital shock". Presented at AGCAS Annual Conference 2024, Sheffield, UK

In recent years, there has been an identified "digital shock" amongst international students in the UK higher education (HE) sector. This has been highlighted by Jisc’s (2023) report on the need for the UK HE sector to address how it supports the dig... Read More about Supporting new taught postgraduate students to manage and overcome "digital shock".

Employability attributes: Meeting deadlines, time management
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.

Integrating AI Literacy in Higher Education: A Practical Framework
Presentation / Conference Contribution
Kurtzke, S. (2024, June). Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (Russell Group, 2023, p. 1). The author, a lecturer in marketing, developed a... Read More about Integrating AI Literacy in Higher Education: A Practical Framework.

AI Literacy Framework for Marketing Education and Assessment Design.
Presentation / Conference Contribution
Kurtzke, S. (2024, June). AI Literacy Framework for Marketing Education and Assessment Design. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to collect feedback from marketing practitioners on an evidence-based AI Literacy Framework that shows how higher-order human and applied AI skills can be embedded in marketing curricula and through assessment. It sets out debates on A... Read More about AI Literacy Framework for Marketing Education and Assessment Design..