Integrating AI Literacy in Higher Education: A Practical Framework

Kurtzke, Simone

Abstract

This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (Russell Group, 2023, p. 1). The author, a lecturer in marketing, developed a theory-grounded AI Literacy Framework and designed an AI literacy intervention into a module, addressing the need for students to acquire AI literacy in marketing, where GAI is significantly impacting industry.

Citation

Kurtzke, S. (2024, June). Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

• Presentation Conference Type: Poster
• Conference Name: The Gathering: Edinburgh Napier's Learning & Teaching Conference
• Start Date: Jun 18, 2024
• Acceptance Date: May 15, 2024
• Publication Date: Jun 18, 2024
• Deposit Date: Jun 30, 2024
• Peer Reviewed: Peer Reviewed