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Integrating AI Literacy in Higher Education: A Practical Framework

Kurtzke, Simone

Authors



Abstract

This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (Russell Group, 2023, p. 1). The author, a lecturer in marketing, developed a theory-grounded AI Literacy Framework and designed an AI literacy intervention into a module, addressing the need for students to acquire AI literacy in marketing, where GAI is significantly impacting industry.

Citation

Kurtzke, S. (2024, June). Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

Presentation Conference Type Poster
Conference Name The Gathering: Edinburgh Napier's Learning & Teaching Conference
Start Date Jun 18, 2024
Acceptance Date May 15, 2024
Publication Date Jun 18, 2024
Deposit Date Jun 30, 2024
Peer Reviewed Peer Reviewed
Public URL http://researchrepository.napier.ac.uk/Output/3697830
This output contributes to the following UN Sustainable Development Goals:

SDG 4 - Quality Education

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all






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