Franchising, retailing and the development of e-commerce
(2002)
Journal Article
Watson, A., Kirby, D., & Egan, J. (2002). Franchising, retailing and the development of e-commerce. International Journal of Retail and Distribution Management, 30(5), 228-237. https://doi.org/10.1108/09590550210426390
Franchising has shown considerable growth in recent years and in advanced economies, such as the USA and the UK, and currently accounts for approximately one‐third of all retail sales. It would seem, therefore, that franchising and retailing represen... Read More about Franchising, retailing and the development of e-commerce.