No attraction in strategic thinking.

Watson, Sandra; McCracken, Martin

Abstract

This paper presents the findings from an exploratory study into managerial skill requirements in the Scottish visitor attraction sector. It provides an insight into the range, diversity and perceived importance of current and future skills. The main findings highlight a focus on operation skills, with soft people skills also seen as being important in the future. However, less emphasis was given to strategic skills, either now or in the future. Given the intensely competitive environment for visitor attractions, this finding is rather concerning as strategic thinking has been presented in the literature and by tourism experts as essential to maintain commercial viability

Citation

Watson, S., & McCracken, M. (2002). No attraction in strategic thinking. International Journal of Tourism Research, 4(5), 367-378. https://doi.org/10.1002/jtr.386

• Journal Article Type: Article
• Acceptance Date: Jan 15, 2002
• Online Publication Date: Aug 22, 2002
• Publication Date: 2002-09
• Deposit Date: Feb 25, 2008
• Print ISSN: 1099-2340
• Electronic ISSN: 1522-1970
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 4
• Issue: 5
• Pages: 367-378
• DOI: https://doi.org/10.1002/jtr.386
• Keywords: managerial skills; visitor attractions; Scotland; future; strategic; commercial viability
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/2107