Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions
(2021)
Journal Article
Lund, N. F., Holst-Beck, P., Pine II, B. J., & Leask, A. (2022). Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions. Journal of Heritage Tourism, 17(2), 125-141. https://doi.org/10.1080/1743873x.2021.1951277
In an increasingly competitive market for tourist destinations, visitor attractions play a key role in enticing visitors to the destination, and as such must continually develop new extraordinary experiential offerings to keep visitors coming. The Re... Read More about Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions.