Going the extra mile: Unveiling the roots of franchisee organisational citizenship behaviours in franchise systems
(2024)
Journal Article
Grünhagen, M., Watson, A., & Croonen, E. Going the extra mile: Unveiling the roots of franchisee organisational citizenship behaviours in franchise systems. International Small Business Journal, https://doi.org/10.1177/02662426241292035
While researchers and practitioners have recognised the essential role of employee organisational citizenship behaviours (OCBs), there is an absence of their consideration within franchise systems as a unique context. We aim to address this gap by ex... Read More about Going the extra mile: Unveiling the roots of franchisee organisational citizenship behaviours in franchise systems.