Digital Selling and Technostress: Preliminary Analysis
(2023)
Presentation / Conference Contribution
Igarashi, R., & Vardarsuyu, M. (2023, February). Digital Selling and Technostress: Preliminary Analysis. Presented at 2023 AMA Winter Academic Conference, Nashville
This study investigates the impact of digital selling on salespeople’s perception of five different techno-stressors (techno-overload, techno-invasion, techno-insecurity, techno-complexity and techno-uncertainty) and subsequent emotional exhaustion.... Read More about Digital Selling and Technostress: Preliminary Analysis.