Product customisation: virtual reality and new opportunities for luxury brands online trading
Presentation / Conference Contribution
Altarteer, S., Charissis, V., Harrison, D., & Chan, W. (2016, July). Product customisation: virtual reality and new opportunities for luxury brands online trading. Presented at Web3D '16: 21st International Conference on Web3D Technology, Anaheim, California
Considering the rapid fast advancement in hardware and software medium technologies, product visualisation and customisation methods in online stores are evidently lacking both realism and interactivity. The advantages that Virtual Reality system mak... Read More about Product customisation: virtual reality and new opportunities for luxury brands online trading.