All Outputs (11)

Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment. Presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

In this 15-minute talk, we present the theoretical twists and turns of our research on deadline extensions at The Business School, Edinburgh Napier University. We share preliminary findings of our quantitative data analysis on high-stakes assessments... Read More about Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment.

Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method (2023)
Presentation / Conference Contribution
Kurtzke, S., & Brodie, J. (2023, December). Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method. Presented at IFNTF “Symposathon”, Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Technologies

A Conceptual Model of Parasocial Teaching Practice (2023)
Presentation / Conference Contribution
Kurtzke, S. (2023, July). A Conceptual Model of Parasocial Teaching Practice. Paper presented at Academy of Marketing Science World Marketing Congress 2023, University of Kent, Canterbury, UK

Difference Fosters Democracy - AI Flattens Difference (2023)
Presentation / Conference Contribution
Kurtzke, S. (2023, April). Difference Fosters Democracy - AI Flattens Difference. Presented at 2nd Joint Conference on Digital Learning & Teaching, Edinburgh

Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students (2022)
Presentation / Conference Contribution
Kurtzke, S., & Setkute, J. (2022). Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference

Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland (2022)
Presentation / Conference Contribution
Setkute, J., & Kurtzke, S. (2022). Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference

SME ICT Marketing Impact: A New Conceptual Model (2020)
Presentation / Conference Contribution
Kurtzke, S., & Setkute, J. (2020). SME ICT Marketing Impact: A New Conceptual Model. In Proceedings of the European Marketing Academy

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and med... Read More about SME ICT Marketing Impact: A New Conceptual Model.

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs (2019)
Presentation / Conference Contribution
Setkute, J., & Kurtzke, S. (2019). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. In 52nd Annual Conference Proceedings, (37-38)

The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.

Employability attributes: Meeting deadlines, time management
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.

Integrating AI Literacy in Higher Education: A Practical Framework
Presentation / Conference Contribution
Kurtzke, S. (2024, June). Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (Russell Group, 2023, p. 1). The author, a lecturer in marketing, developed a... Read More about Integrating AI Literacy in Higher Education: A Practical Framework.

AI Literacy Framework for Marketing Education and Assessment Design.
Presentation / Conference Contribution
Kurtzke, S. (2024, June). AI Literacy Framework for Marketing Education and Assessment Design. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to collect feedback from marketing practitioners on an evidence-based AI Literacy Framework that shows how higher-order human and applied AI skills can be embedded in marketing curricula and through assessment. It sets out debates on A... Read More about AI Literacy Framework for Marketing Education and Assessment Design..