Justina Setkute
The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs
Setkute, Justina; Kurtzke, Simone
Abstract
The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.
Presentation Conference Type | Conference Paper (Published) |
---|---|
Conference Name | Academy of Marketing Conference: 'When you tire of marketing you tire of life' |
Start Date | Jul 2, 2019 |
End Date | Jul 4, 2019 |
Acceptance Date | Jan 11, 2019 |
Publication Date | Jul 5, 2019 |
Deposit Date | Nov 11, 2019 |
Pages | 37-38 |
Book Title | 52nd Annual Conference Proceedings |
ISBN | 978-1-5272-4262-3 |
Public URL | http://researchrepository.napier.ac.uk/Output/2299554 |
Publisher URL | https://www.academyofmarketing.org/conference/conference-2019/ |
Related Public URLs | https://issuu.com/regentscollege/docs/academy_of_marketing_conference_pro |
You might also like
SME ICT Marketing Impact: A New Conceptual Model
(2020)
Presentation / Conference Contribution
Engaged digital classroom
(2021)
Exhibition / Performance
Analytics Capability in Marketing Education: A Practice-Informed Model
(2021)
Journal Article
Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?
(2022)
Digital Artefact
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search