The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs

Setkute, Justina; Kurtzke, Simone

Abstract

The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.

Citation

Setkute, J., & Kurtzke, S. (2019, July). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. Presented at Academy of Marketing Conference: 'When you tire of marketing you tire of life', Regent's University London, London

• Presentation Conference Type: Conference Paper (published)
• Conference Name: Academy of Marketing Conference: 'When you tire of marketing you tire of life'
• Start Date: Jul 2, 2019
• End Date: Jul 4, 2019
• Acceptance Date: Jan 11, 2019
• Publication Date: Jul 5, 2019
• Deposit Date: Nov 11, 2019
• Pages: 37-38
• Book Title: 52nd Annual Conference Proceedings
• ISBN: 978-1-5272-4262-3
• Public URL: http://researchrepository.napier.ac.uk/Output/2299554
• Publisher URL: https://www.academyofmarketing.org/conference/conference-2019/
• Related Public URLs: https://issuu.com/regentscollege/docs/academy_of_marketing_conference_pro