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Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students

Kurtzke, Simone; Setkute, Justina

Authors

Justina Setkute



Presentation Conference Type Conference Paper (Published)
Conference Name 2022 Academy of Marketing Conference
Start Date Jul 5, 2022
End Date Jul 7, 2022
Acceptance Date Apr 4, 2022
Online Publication Date Jul 7, 2022
Publication Date Jul 7, 2022
Deposit Date Sep 28, 2022
Book Title 2022 Academy of Marketing Conference
Keywords Marketing
Public URL http://researchrepository.napier.ac.uk/Output/2925419
Related Public URLs https://www.academyofmarketing.org/conference/conference-2022/


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