Dr Simone Kurtzke S.Kurtzke@napier.ac.uk
Lecturer
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students
Kurtzke, Simone; Setkute, Justina
Authors
Justina Setkute
Citation
Kurtzke, S., & Setkute, J. (2022, July). Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. Presented at 2022 Academy of Marketing Conference, University of Huddersfield
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | 2022 Academy of Marketing Conference |
| Start Date | Jul 5, 2022 |
| End Date | Jul 7, 2022 |
| Acceptance Date | Apr 4, 2022 |
| Online Publication Date | Jul 7, 2022 |
| Publication Date | Jul 7, 2022 |
| Deposit Date | Sep 28, 2022 |
| Book Title | 2022 Academy of Marketing Conference |
| Keywords | Marketing |
| Public URL | http://researchrepository.napier.ac.uk/Output/2925419 |
| Related Public URLs | https://www.academyofmarketing.org/conference/conference-2022/ |
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