Towards using segmentation-based techniques to personalize mobility behaviour Interventions
(2014)
Journal Article
Forbes, P., Gabrielli, S., Maimone, R., Masthoff, J., Wells, S., & Jylha, A. (2014). Towards using segmentation-based techniques to personalize mobility behaviour Interventions. EAI Endorsed Transactions on Ambient Systems, 14(4), https://doi.org/10.4108/amsys.1.4.e4
This paper describes our initial work towards a segmentation-based approach to personalized digital behavior change interventions in the domain of sustainable, multi-modal urban transport. Segmentation is a key concept in market research, and within... Read More about Towards using segmentation-based techniques to personalize mobility behaviour Interventions.