Towards an Applied Gamification Model for Tracking, Managing, & Encouraging Sustainable Travel Behaviours

Wells, Simon; Kotkanen, Henri; Schlafli, Michael; Gabrielli, Silvia; Masthoff, Judith; Jylh�, Antti; Forbes, Paula

Abstract

In this paper we introduce a gamification model for encouraging sustainable multi-modal urban travel in modern European cities. Our aim is to provide a mechanism that encourages users to reflect on their current travel behaviours and to engage in more environmentally friendly activities that lead to the formation of sustainable, long-term travel behaviours. To achieve this our users track their own behaviours, set goals, manage their progress towards those goals, and respond to challenges. Our approach uses a point accumulation and level achievement metaphor to abstract from the underlying specifics of individual behaviours and goals to allow an extensible and flexible platform for behaviour management. We present our model within the context of the SUPERHUB project and platform

Citation

Wells, S., Kotkanen, H., Schlafli, M., Gabrielli, S., Masthoff, J., Jylhä, A., & Forbes, P. (2014). Towards an Applied Gamification Model for Tracking, Managing, & Encouraging Sustainable Travel Behaviours. EAI Endorsed Transactions on Ambient Systems, 1(4), Article e2. https://doi.org/10.4108/amsys.1.4.e2

• Journal Article Type: Article
• Acceptance Date: Jun 18, 2014
• Online Publication Date: Oct 31, 2014
• Publication Date: Oct 31, 2014
• Deposit Date: Jun 15, 2017
• Publicly Available Date: Jun 16, 2017
• Journal: EAI Endorsed Transactions on Ambient Systems
• Publisher: EAI: European Alliance for Innovation
• Peer Reviewed: Peer Reviewed
• Volume: 1
• Issue: 4
• Article Number: e2
• DOI: https://doi.org/10.4108/amsys.1.4.e2
• Keywords: gamification, sustainable mobility, behaviour change
• Public URL: http://researchrepository.napier.ac.uk/Output/947016
• Contract Date: Jun 15, 2017