Brand Purpose: A Marketing Agency Perspective
(2022)
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest
All Outputs (3)
The roles and influence of marketing agencies in developing brands with a conscience (2022)
Presentation / Conference Contribution
Tjandra, N. C., Ind, N., & Feri, A. (2022, May). The roles and influence of marketing agencies in developing brands with a conscience. Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield
A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach (2022)
Presentation / Conference Contribution
Tjandra, N. (2022, March). A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach. Paper presented at Brand Camp 5, Obergurgl