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All Outputs (77)

Critical Event Studies: Issues and Perspectives (2018)
Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018). Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193

In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crtical Event Studies (CES). As most students of education and teaching will k... Read More about Critical Event Studies: Issues and Perspectives.

Event Design in outdoor music festival audience behaviour (a critical transformative research note) (2018)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157

This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theoretical objectives and conclusions of a body of work by Robertson – discuss... Read More about Event Design in outdoor music festival audience behaviour (a critical transformative research note).

Festival leaders and resilient futures: Coastal Arts and Local Education (2018)
Presentation / Conference Contribution
Robertson, M. (2018, July). Festival leaders and resilient futures: Coastal Arts and Local Education. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age

Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In the context of a small to medium sized town, economic and social pressures can unduly determine the vision of the place (or lack thereof) in a way tha... Read More about Festival leaders and resilient futures: Coastal Arts and Local Education.

An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event (2018)
Journal Article
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324

The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose of the study was to explore consumer perceptions of sport event tourism in r... Read More about An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event.

Event futures: innovation, creativity and collaboration (2018)
Journal Article
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032

This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Education (AEME) annual forum hosted at Cardiff Metropolitan University, 5-7 Jul... Read More about Event futures: innovation, creativity and collaboration.

Review of transformative festival leadership – a learning and teaching discussion (2017)
Presentation / Conference Contribution
Robertson, M. (2017, July). Review of transformative festival leadership – a learning and teaching discussion. Paper presented at Association of Event Management Educators (AEME) 2017 Event Futures – Innovation, Creativity, Collaboration

A discussion of the linkage between the critical review of research in festival leadership and sustainable management, and critical creativity in Honours year (level 6) learning activity

Expert opinion: Trends and future of events. (2016)
Book Chapter
Robertson, M. (2016). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events. , (84-87). (3). Abingdon, Oxon, England: Taylor & Francis

No abstract available.

Sustainable festivals and events – an inquiry of leadership and futures (2016)
Thesis
Robertson, M. J. (2016). Sustainable festivals and events – an inquiry of leadership and futures. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/979708

As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discussion with regard to sustainability in which the factors that contribute to being sustainable are part of a new paradigm o... Read More about Sustainable festivals and events – an inquiry of leadership and futures.

Measurement and evaluation - Industry Voice. (2016)
Book Chapter
Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management (270-271). Burlington, USA: Jones & Bartlett Learning

Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) and sometimes affecting midrange plan (i.e, those occurring within 3 to 5 y... Read More about Measurement and evaluation - Industry Voice..

Technology, society, and visioning the future of music festivals (2015)
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001

Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviat... Read More about Technology, society, and visioning the future of music festivals.

Visioning the future city - a discussion on the narrative of sustainability through events and festivals (2015)
Presentation / Conference Contribution
Robertson, M. (2015, July). Visioning the future city - a discussion on the narrative of sustainability through events and festivals. Paper presented at LSA 2015 Creating Leisure

This conceptual work discusses a visionary future of the city destination in which festival and events have a purposeful role in narrating sustainable development – a megatrend that infuses global society. It is a component of a larger work. Approac... Read More about Visioning the future city - a discussion on the narrative of sustainability through events and festivals.

An introduction to the future (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals. , (3-9). Abingdon, Oxon: Taylor

No abstract available.

The Future of Events & Festivals (2014)
Book
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. A. (Eds.). (2014). The Future of Events & Festivals. Abingdon: Routledge

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary educatio... Read More about The Future of Events & Festivals.

Duplication of Purchase Law in Sport Event Markets: New Zealand case study (2014)
Presentation / Conference Contribution
Lees, G., Morrison, A., & Robertson, M. (2014, December). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. Presented at ANZMAC Annual Conference 2014

The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or whether they are highly demographically segmented. It analyses a single sourc... Read More about Duplication of Purchase Law in Sport Event Markets: New Zealand case study.

eScaping in the city, retailvents in socio-spatially managed futures. (2014)
Book Chapter
Robertson, M., & Lees, G. (2014). eScaping in the city, retailvents in socio-spatially managed futures. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals. , (251-267). (1). Oxon, UK: Taylor &

From a mercantile past, of the travelling merchant and adventures and travels around the world, to proliferation of market towns, to the growth of individual – specialist – shops and then to the emergence of retail giants (supermarkets to superstores... Read More about eScaping in the city, retailvents in socio-spatially managed futures..

Cognitive map(s) of event and festival futures (2014)
Book Chapter
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals (271-314). Routledge

The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a purposeful way to examine the future. In the future studies literature (Ye... Read More about Cognitive map(s) of event and festival futures.

Leadership and visionary futures: future proofing festivals. (2014)
Book Chapter
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals (219-235). Routledge

Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thousand peoploids split into small tribes coveting the highest of the sterile s... Read More about Leadership and visionary futures: future proofing festivals..