Visioning the future city - a discussion on the narrative of sustainability through events and festivals

Robertson, Martin

Abstract

This conceptual work discusses a visionary future of the city destination in which festival and events have a purposeful role in narrating sustainable development – a megatrend that infuses global society. It is a component of a larger work.
Approach: Viewpoint approach in which visionary futures has been applied. The work is both scoping in nature and, as visionary, views macro-marketing concepts with reference to mega and emergent trends.
Purpose: investigation of perceptions of sustainability by festival directors/ leaders (growing from apparent restrictions) and exploration of collective visioning

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: LSA 2015 Creating Leisure
• Start Date: Jul 7, 2015
• End Date: Jul 9, 2015
• Deposit Date: Aug 16, 2018
• Keywords: Visioning, Futures, Cities, Narrative, Events and Festivals
• Public URL: http://researchrepository.napier.ac.uk/Output/1280971
• Publisher URL: https://www.leisurestudies.org