Dr Martin Robertson M.Robertson2@napier.ac.uk
Associate Professor
This conceptual work discusses a visionary future of the city destination in which festival and events have a purposeful role in narrating sustainable development – a megatrend that infuses global society. It is a component of a larger work.
Approach: Viewpoint approach in which visionary futures has been applied. The work is both scoping in nature and, as visionary, views macro-marketing concepts with reference to mega and emergent trends.
Purpose: investigation of perceptions of sustainability by festival directors/ leaders (growing from apparent restrictions) and exploration of collective visioning
Robertson, M. (2015, July). Visioning the future city - a discussion on the narrative of sustainability through events and festivals. Paper presented at LSA 2015 Creating Leisure
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | LSA 2015 Creating Leisure |
Start Date | Jul 7, 2015 |
End Date | Jul 9, 2015 |
Deposit Date | Aug 16, 2018 |
Keywords | Visioning, Futures, Cities, Narrative, Events and Festivals |
Public URL | http://researchrepository.napier.ac.uk/Output/1280971 |
Publisher URL | https://www.leisurestudies.org |
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