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All Outputs (61)

The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall (2018)
Journal Article
Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018). The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, 246-262. https://doi.org/10.1016/j.tourman.2018.06.018

The role of commemorative events for event tourism has received marginal attention. Existing research primarily considers commemorative events for their social and political significance within the nation. This paper argues that commemorative events... Read More about The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall.

Tourist Art and Commodification (2018)
Presentation / Conference Contribution
Todd, L. (2018, June). Tourist Art and Commodification. Presented at Art, Materiality and Representation 2018, London

Short abstract The visual consumption and depiction of material and experiential phenomena have become increasingly pertinent in contemporary tourism contexts. This panel explores the gazing upon and commodification of tourism experiences through to... Read More about Tourist Art and Commodification.

Meanings and myths: Semiotics of Edinburgh Castle (2018)
Presentation / Conference Contribution
Todd, L., & Furger, T. (2018, May). Meanings and myths: Semiotics of Edinburgh Castle. Paper presented at Royal Anthropological Institute’s (RAI) Annual Conference: Art, Materiality and Representation

Short abstract We will present initial themes from my study into the semiotics of Edinburgh Castle through analysing shared online images. As a semiotic sign, Edinburgh Castle is an iconic tourist sight, a backdrop to the ‘festival city’, and the mo... Read More about Meanings and myths: Semiotics of Edinburgh Castle.

SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017. (2018)
Digital Artefact
Todd, L. (2018). SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017

Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from Dr Louise Todd is the perfect antidote as we hear her describe her research... Read More about SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017..

10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017 (2018)
Digital Artefact
Todd, L. (2018). 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017

Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research and how it came about, plus her thoughts about events and festivals in genera... Read More about 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017.

Materiality, memories and lived event tourism experiences (2017)
Presentation / Conference Contribution
Todd, L., Leask, A., & Ensor, J. (2017, June). Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves

Our paper furthers understanding of lived experiences in tourism settings as remembered by informants. We propose the value of a phenomenological ‘artefact elicitation’ method in revealing rich insights into informants’ recollections of their lived t... Read More about Materiality, memories and lived event tourism experiences.

Imaging Edinburgh as the ‘festival city’ (2017)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves

We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through shared online images. Our research aims to develop an understanding of how Edinb... Read More about Imaging Edinburgh as the ‘festival city’.

Understanding primary stakeholders' multiple roles in hallmark event tourism management (2016)
Journal Article
Todd, L., Leask, A., & Ensor, J. (2017). Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, 494-509. https://doi.org/10.1016/j.tourman.2016.09.010

This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings. The tangible and symbolic tourism benefits instilled in destinations by h... Read More about Understanding primary stakeholders' multiple roles in hallmark event tourism management.

Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016). (2016)
Digital Artefact
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016). [Video]

Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This seminar was delivered by VisitScotland Events Directorate in partnership with Edinburgh’s Festivals and Edinbu... Read More about Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)..

Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016) (2016)
Digital Artefact
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)

Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This seminar was delivered by VisitScotland Events Directorate in partnership with Edinburgh’s Festivals and Edinbu... Read More about Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016).

Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. (2015)
Book Chapter
Todd, L. A. (2015). Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. In I. S. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (157-176). Routledge

INTRODUCTION Relationship principles prevail in consumer marketing practice where brands are imbued with human traits to strengthen their consumer appeal. The brand-as-a-person metaphor has gained momentum in consumer research (Aaker, J. 1997; Aak... Read More about Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe..

Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore (2015)
Journal Article
Todd, L., Leask, A., & Fyall, A. (2015). Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore. Tourism Analysis, 20(6), 593-605. https://doi.org/10.3727/108354215x14464845877832

This paper presents a comparative study of the destination competitiveness of Hong Kong, Singapore and Macau and those strategies developed to enhance their future position in the global destination “marketplace”. The methodology adopted is secondary... Read More about Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore.

Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. (2015)
Other
Todd, L. (2015). Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. Singapore

Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development... Read More about Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015..

Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall (2014)
Presentation / Conference Contribution
Todd, L., Anastasiadou, C., Theodoraki, E., & Viol, M. (2014, September). Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall. Paper presented at International Conference on Remembering in a Globalizing World: The Play and Interplay of Tourism, Memory, and Place

No abstract available.

The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe (2012)
Presentation / Conference Contribution
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society

The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic analysis is not new within tourism and related contexts. Despite this, the s... Read More about The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe.

Engaging with Gen Y at museum events (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,, Belfast, Northern Ireland

No abstract available.

Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe (2012)
Presentation / Conference Contribution
Todd, L. (2012, June). Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,, Belfast, Northern Ireland

This study proposes the application of photo-elicitation during interviews as an innovative and useful method of understanding the lived-experiences of contributors to festivals. In illustrating this, I describe this method, as applied to the context... Read More about Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April). Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi)

No abstract available.

Beyond the Fringe: Creativity and the City (2011)
Book Chapter
Ind, N., & Todd, L. (2011). Beyond the Fringe: Creativity and the City. In International Place Branding Yearbook 2011, (47-59). Palgrave Macmillan. https://doi.org/10.1057/9780230343320_5

One of the deep-rooted and long-established ideas of brand building is the need for control. The argument is that, for consumers and other stakeholders to have a clear understanding of a brand, there needs to be consistency of communication and actio... Read More about Beyond the Fringe: Creativity and the City.