Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016).

Todd, Louise

Abstract

Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.

This seminar was delivered by VisitScotland Events Directorate in partnership with Edinburgh’s Festivals and Edinburgh Napier University, looking into how event marketeers are responding to current trends and opportunities to maximise event attendance. It also provided an in-depth insight into developing event marketing and promotion in order to respond to industry trends and opportunities.

https://www.youtube.com/watch?v=1KcVu_P4q4U

Citation

Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016). [Video]

• Digital Artefact Type: Video
• Publication Date: Jul 19, 2016
• Deposit Date: Apr 4, 2018
• Keywords: Event marketing, attendance, promotion,
• Public URL: http://researchrepository.napier.ac.uk/Output/1142077