Dr Louise Todd L.Todd@napier.ac.uk
Associate Professor
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotland Events Directorate in partnership with Edinburgh’s Festivals and Edinburgh Napier University, looking into how event marketeers are responding to current trends and opportunities to maximise event attendance. It also provided an in-depth insight into developing event marketing and promotion in order to respond to industry trends and opportunities.
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Digital Artefact Type | Video |
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Publication Date | Jul 19, 2016 |
Deposit Date | Apr 9, 2018 |
Public URL | http://researchrepository.napier.ac.uk/Output/1142075 |
Beyond the Fringe: Creativity and the City
(2011)
Book Chapter
Materiality, memories and lived event tourism experiences
(2017)
Presentation / Conference Contribution
Imaging Edinburgh as the ‘festival city’
(2017)
Presentation / Conference Contribution
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