Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector
(2023)
Journal Article
Dada, O. (., Perrigot, R., & Watson, A. (2024). Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector. Business Strategy and the Environment, 33(3), 2301-2313. https://doi.org/10.1002/bse.3599
In spite of the increasing attention on environmental sustainability, there is a dearth of knowledge about franchisees' pro-environmental behaviors. This study aims to understand the factors that influence the extent to which franchisees engage in pr... Read More about Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector.