Retail franchising: An intellectual capital perspective

Watson, A.; Stanworth, J.; Healeas, S.; Purdy, D.; Stanworth, C.

Abstract

Retailers appear to have found franchising to be a valuable means by which to develop their businesses, both domestically and abroad. In the UK franchising accounts for approximately one-third of all retail sales (Franchise Survey, 2003). This paper explores the implications of franchising on the intellectual capital (IC) development and knowledge management (KM) for retail organisations, given that for retail organisations asset intangibility is a particular feature. As such, this paper breaks new ground in engaging currently topical concepts from leading-edge debates in the management literature (IC and KM) to examine franchising in service sector businesses.

The paper should hold considerable interest for, not only academics interested in franchising per se, but also business researchers examining fields such as innovation and intangible asset growth.

Citation

Watson, A., Stanworth, J., Healeas, S., Purdy, D., & Stanworth, C. (2005). Retail franchising: An intellectual capital perspective. Journal of Retailing and Consumer Services, 12(1), 25-34. https://doi.org/10.1016/j.jretconser.2004.02.001

• Journal Article Type: Article
• Online Publication Date: Apr 2, 2004
• Publication Date: 2005-01
• Deposit Date: Jul 8, 2021
• Journal: Journal of Retailing and Consumer Services
• Print ISSN: 0969-6989
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 12
• Issue: 1
• Pages: 25-34
• DOI: https://doi.org/10.1016/j.jretconser.2004.02.001
• Keywords: Franchising, Intellectual capital, Knowledge management
• Public URL: http://researchrepository.napier.ac.uk/Output/2777175