All Outputs (4)

Creating Dementia Friendly Destinations in Scotland (2021)
Book Chapter
Leask, A., Wardrop, K., Fyall, A., & Hansen, M. (2021). Creating Dementia Friendly Destinations in Scotland. In M. B. Duignan (Ed.), Managing Events, Festivals and the Visitor Economy: Concepts, Collaborations and Cases (17-36). Wallingford, UK: CABI. htt

• Accessible tourism is an increasingly important sector of the tourism industry. • The ageing population represents an under-developed and lucrative market. • Globally 46 million people live with dementia, a number expected to triple by 2050.... Read More about Creating Dementia Friendly Destinations in Scotland.

Towards a visitor taxonomy at (film-induced) heritage attractions (2021)
Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2022). Towards a visitor taxonomy at (film-induced) heritage attractions. Journal of Heritage Tourism, 17(3), 247-263. https://doi.org/10.1080/1743873X.2021.2002340

Film-induced tourism at heritage attractions (HAs) is a growing industry of international relevance. It can influence visitors’ expectations of the site and further their preferences for interpretation to include a degree of reference to the film(s).... Read More about Towards a visitor taxonomy at (film-induced) heritage attractions.

Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions (2021)
Journal Article
Lund, N. F., Holst-Beck, P., Pine II, B. J., & Leask, A. (2022). Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions. Journal of Heritage Tourism, 17(2), 125-141. https://doi.org/10.1080/1743873x.2021.1951277

In an increasingly competitive market for tourist destinations, visitor attractions play a key role in enticing visitors to the destination, and as such must continually develop new extraordinary experiential offerings to keep visitors coming. The Re... Read More about Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions.

Factors in the provision of engaging experiences for the traditionalist market at visitor attractions (2021)
Journal Article
Leask, A., & Barron, P. (2021). Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, Article 100810. https://doi.org/10.1016/j.tmp.2021.100810

The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the older visitor with tourism organisations recognising the value of engaging with... Read More about Factors in the provision of engaging experiences for the traditionalist market at visitor attractions.