Skip to main content

Research Repository

Advanced Search

All Outputs (100)

Revenue Management at Heritage Attractions (2013)
Book Chapter
Leask, A. (2013). Revenue Management at Heritage Attractions. In P. Legohérel, E. Poutier, & A. Fyall (Eds.), Revenue Management for Hospitality and Tourism,

This chapter focuses on how revenue management might be suitable for use as a tool in developing the effective management of heritage visitor attractions (HVAs). It begins with an explanation of the terms to be used within the chapter and the challen... Read More about Revenue Management at Heritage Attractions.

A case study of employee engagement in the hospitality industry (2013)
Presentation / Conference Contribution
Barron, P., & Leask, A. (2013, May). A case study of employee engagement in the hospitality industry. Paper presented at Council for Hospitality Management Education, 22nd Annual Research Conference

No abstract available.

Generation Y: An Agenda for Future Visitor Attraction Research (2013)
Journal Article
Leask, A., Fyall, A., & Barron, P. (2014). Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. https://doi.org/10.1002/jtr.1940

This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and the role of information communication technologies and social media in det... Read More about Generation Y: An Agenda for Future Visitor Attraction Research.

Engaging with Generation Y at Museums (2012)
Book Chapter
Leask, A., & Barron, P. (2012). Engaging with Generation Y at Museums. In M. Smith, & G. Richards (Eds.), The Routledge Handbook of Cultural Tourism. Routledge. https://doi.org/10.4324/9780203120958.ch50

Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition, as well as education and recreation’ (Sheng and Chen 2011: 53) meaning tha... Read More about Engaging with Generation Y at Museums.

Managing revenue in Scottish visitor attractions. (2012)
Journal Article
Leask, A., Fyall, A., & Garrod, B. (2012). Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 1-26. https://doi.org/10.1080/13683500.2012.667070

Revenue management is often identified as a potentially valuable tool for addressing some of the challenges currently facing visitor attractions. This article sets out to investigate the adoption of revenue-management practices by Scottish paid-entry... Read More about Managing revenue in Scottish visitor attractions..

Engaging residents as stakeholders of the visitor attraction. (2012)
Journal Article
Garrod, B., Fyall, A., Leask, A., & Reid, E. (2012). Engaging residents as stakeholders of the visitor attraction. Tourism Management, 33, 1159-1173. https://doi.org/10.1016/j.tourman.2011.11.014

While local residents are widely recognised to play a pivotal role in the development and management of destinations, their role in the context of visitor attractions has largely been overlooked. This paper seeks to explore the purposes and processes... Read More about Engaging residents as stakeholders of the visitor attraction..

Exploring the relationship between visitor attractions and events: definitions and management factors (2012)
Journal Article
Weidenfeld, A., & Leask, A. (2013). Exploring the relationship between visitor attractions and events: definitions and management factors. Current Issues in Tourism, 16(6), 552-569. https://doi.org/10.1080/13683500.2012.702736

The growing definitional debate on the terms ‘visitor attractions’ and ‘events’ highlights the need to compare their key determinants and management factors. The article elaborates on this definitional debate, by exploring existing definitions and d... Read More about Exploring the relationship between visitor attractions and events: definitions and management factors.

Engaging with Gen Y at museum events (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,

No abstract available.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April). Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi)

No abstract available.

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Ensor, J. (2012, January). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions. Presented at International Marketing Trends Conference

This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumers. Gen Y is widely regarded as the next big lifelong cohort with its own un... Read More about Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.

Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector (2011)
Journal Article
Leask, A., Fyall, A., & Barron, P. (2011). Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism, 1-30. https://doi.org/10.1080/13683500.2011.642856

This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted to seek engagement with this generational segment. A multiple-case study des... Read More about Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector.

Events management education. (2011)
Book Chapter
Leask, A., & Barron, P. (2011). Events management education. In The Routledge Handbook of Events. Routledge. https://doi.org/10.4324/9780203803936.ch30

This chapter considers the development of events management education and the close association that this has with the development of academic research in the events management sector. The chapter starts with an introduction to the sector and the eme... Read More about Events management education..

World Heritage Designation – New Lanark (2011)
Book Chapter
Leask, A. (2011). World Heritage Designation – New Lanark. In B. Garrod, & A. Fyall (Eds.), Contemporary Cases in Tourism

No abstract available.

Progress in visitor attraction research: towards more effective management (2010)
Journal Article
Leask, A. (2010). Progress in visitor attraction research: towards more effective management. Tourism Management, 31, 155-166. https://doi.org/10.1016/j.tourman.2009.09.004

Visitorattractions (VAs) play a crucial role in the success of a tourism destination, where they act as key motivators for visits and as resources for local communities. The range of stakeholders involved means their effectivemanagement is of key imp... Read More about Progress in visitor attraction research: towards more effective management.