Skip to main content

Research Repository

Advanced Search

Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.

Williams Jr, Robert; Osei, Collins; Omar, Maktoba


Robert Williams Jr

Collins Osei

Maktoba Omar

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Annual Conference
Start Date Jan 1, 2012
End Date Jan 1, 2012
Publication Date 2012
Deposit Date Jun 5, 2015
Publicly Available Date Jun 5, 2015
Peer Reviewed Peer Reviewed
Keywords Africa; economic transformation; corporate reputation; foreign investment; rebranding;
Public URL
Contract Date Jun 5, 2015