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Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.

Williams Jr, Robert; Osei, Collins; Omar, Maktoba

Authors

Robert Williams Jr

Collins Osei

Maktoba Omar



Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Annual Conference
Start Date Jan 1, 2012
End Date Jan 1, 2012
Publication Date 2012
Deposit Date Jun 5, 2015
Publicly Available Date Jun 5, 2015
Peer Reviewed Peer Reviewed
Keywords Africa; economic transformation; corporate reputation; foreign investment; rebranding;
Public URL http://researchrepository.napier.ac.uk/id/eprint/8569
Contract Date Jun 5, 2015