Robert Williams Jr
Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.
Williams Jr, Robert; Osei, Collins; Omar, Maktoba
Dr Collins Osei c.Osei@napier.ac.uk
Williams Jr, R., Osei, C., & Omar, M. (2012, January). A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference
|Presentation Conference Type||Conference Paper (unpublished)|
|Conference Name||Academy of Marketing Annual Conference|
|Start Date||Jan 1, 2012|
|End Date||Jan 1, 2012|
|Deposit Date||Jun 5, 2015|
|Publicly Available Date||Jun 5, 2015|
|Peer Reviewed||Peer Reviewed|
|Keywords||Africa; economic transformation; corporate reputation; foreign investment; rebranding;|
Publisher Licence URL
You might also like
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game
Presentation / Conference
Marketing Ghana to attract FDI.
Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.
Advanced and emerging economies Generation Ys' perception towards country-of-origin.