Renaming a Higher Education Institution in Africa: 
A Rebranding catalyst for the technological development of a country.

Williams Jr, Robert; Osei, Collins; Omar, Maktoba

Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.

Williams Jr, Robert; Osei, Collins; Omar, Maktoba

Authors

Robert Williams Jr

Collins Osei

Maktoba Omar

Citation

Williams Jr, R., Osei, C., & Omar, M. (2012, January). A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Annual Conference
Start Date	Jan 1, 2012
End Date	Jan 1, 2012
Publication Date	2012
Deposit Date	Jun 5, 2015
Publicly Available Date	Jun 5, 2015
Peer Reviewed	Peer Reviewed
Keywords	Africa; economic transformation; corporate reputation; foreign investment; rebranding;
Public URL	http://researchrepository.napier.ac.uk/id/eprint/8569